95% Of Travelers Check Out Online Reviews Prior To Scheduling Travel Services

Leisure and business tourists alike check out reviews to form an opinion. Business tourists check out an average of 5 reviews vs. 6-7 for leisure tourists.

Source: Trust You

60% Of Customers Check Out Blog And Social Media Reviews On Their Cell Phones Prior To Shopping

In-store purchasing is influenced significantly by blogs and reviews on social media. With men being two times as likely to be affected than ladies.

Reviews and ranking statistics show people value the opinion of peers more than any other content.

Source: Collective Bias

Facebook Reviews Affect More Than 50 Percent Of Consumers' Purchasing Decisions

Facebook is currently the most popular social network which can also affect our purchasing preferences.

According to social reviews statistics, Facebook affects over half of users' purchase decisions.

Facebook reviews statistics expose that 4 out of 5 users are more likely to rely on a local business if it has positive reviews.

Source: RevLocal

A Solitary Business Review Can Lift Its Conversions By 10%

Online review statistics show user-generated material can do miracles in regards to conversions.

A single review can have a huge influence on your business.

A hundred reviews can increase your conversion rates by as much as 37%. Two hundred can provide a mind-blowing 44 percent boost.

Source: RevLocal

73% Of Customers Think Consumer Reviews Are More Crucial Than Star And Number Rankings

Online review statistics make it clear individuals aren't satisfied with ratings alone.

Written reviews make the stats appear more authentic which is what the would-be consumers are searching for. Practically a third of customers state written reviews are the only feature that makes them think the websites' reviews are beneficial and pertinent.

Source: Fan and Fuel

The Typical Review Length Has Become 65% Shorter Since 2010

Now a days reviews are shorter, easier, and more straight to the point. The length of a review in 2019 is similar to that of a tweet.

Source: Review Trackers

67% Of Customers Say Reviews Are A "Extremely Important" Factor When Picking A Solution Provider

When customers have to pick a solution provider, reviews have an enormous impact on their decision.

Source: DemandGenReport

83% Of All Young Shoppers Were Invited To Give A Review Recently

Of those invited, 80% of clients did post a review. In general, businesses have actually asked 66% of all customers to submit a review on their company.

Source: Brightlocal

54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Organization

The star rating is the first thing consumers see. Still, users pay attention to other elements too, like the amount, recency, length, and belief of reviews. Each of these alone affects more than a 3rd of US consumers.

Source: Statista

61 Percent Of Local Businesses Have A Typical Ranking Of 4 To 5 Stars

Overall two-thirds of companies have great and awesome scores. Just 5% of companies have a ranking listed below 3 stars.

Source: Brightlocal

86 Percent Of Customers Would Consider Writing A Review For A Business

Your customers are your most valuable resource, and it's not just because of the money they invest at your business. They will be prepared to share it if you give them an excellent experience.

Source: Brightlocal

77% Of Clients Don't Trust Reviews That Are Older Than Three Months

Clients don't care how excellent your product or service was in the past. Part of why online reviews matter is because they are fresh and relevant.

Consumers understand businesses lose their touch all the time, which is why the majority of them regard older reviews irrelevant.

It is for this reason that businesses should to be continuously asking for reviews.

Source: Statuslabs

90 Percent Of Users Need Less Than 10 Reviews To Form A Viewpoint About A Business

You know what people say about very first impressions?

Users get their first impression of your businesses through reviews. Usually through less than 10 of them.

If you do not have reviews on your website, think about asking your visitors to write one.

Source: Martech Zone

91% Of Businesses Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Prospective Team Member

The 86% of businesses doubt the integrity of online reviews. However, they understand the massive effect user ratings have on their business. Undesirable customer or employee reviews can influence 90% of job seekers.

Source: Career Arc

Positive Reviews Motivate 68 Percent Of Customers To Choose A Local Business

Because the huge bulk of consumers check out reviews, you would want yours to be appealing to new clients? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Just 44 Percent Of Local Companies Have Actually Accepted Their Google My Business Listing

That's 56 percent of your competition that aren't making the most of their listing.

While business listings on the major review platforms are totally free, a surprisingly low number of companies actually make use of them.

Although we now understand why consumer reviews are so powerful, the majority of businesses obviously do not.

Source: LsaInsider

72 Percent Of Consumers Will Not Take Action Unless They Read Some Reviews

No matter how enticing your marketing is, you still need customer reviews. There's no other way around it. Customers are still willing to hear you out, however they trust other individuals more.

Source: My Testimonial Engine

Customer Reviews On Items Are Trusted Practically 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other peoples opinions before they ever trust what the manufacturer says. The reason, producers' descriptions are essentially advertisements.

Source: Martech Zone