67% Of Customers Say Reviews Are A "Extremely Important" Factor When Choosing A Service Provider

When clients need to choose a solution provider, reviews have a huge influence on their decision.

Source: DemandGenReport

82 Percent Of Consumers Check Out Review Sites Since They Wish To Buy A Product Or A Service And Wish To Get The Facts About The Businesses Services And Products.

Users come due to the fact that they have already formed a buying decision. The bulk of them (89%) buy within a week of their visit.

Source: RevLocal

86% Of Customers Would Consider Composing A Review For A Business

Your consumers are your most important resource, and it's not just because of the money they invest at your business. If you provide a great experience, they will want to share it.

Source: Brightlocal

77% Of Individuals Do Not Trust Reviews That Are Older Than 3 Months

Clients don't care how good your product or service was in the past. Part of why online reviews matter is because they are fresh and relevant.

Consumers understand businesses lose their touch all the time, which is why most of them find older reviews irrelevant.

It is for this reason that companies should to be continuously asking for reviews.

Source: Statuslabs

The Typical Review Length Has Gotten 65% Much Shorter Since 2010

As of late reviews are much shorter, easier, and more straight to the point. The length of a review in 2019 is typical to that of tweet from twitter.

Source: Review Trackers

Almost All Customers, Who Use Online Reviews, Read Them Early On In The Buying Process

Let's say you want to purchase a brand-new vehicle and there are several models which fit your criteria. How do you choose the best one for you? Well, you read reviews.

With the help of other people, you manage to pick one that works for you. That's how favorable reviews convert customers into customers.

Source: Consumer Affairs

74 Percent Of Regional Businesses Have At Least One Google Review

One review is far from sufficient to enhance your website's SERP ranking.

Looking at online scores stats, we learnt that a business needs to have at least 40 reviews before visitors "Award" it with a star.

Source: Brightlocal

Unfavorable Reviews Can Increase Conversion By As Much As 85%

It sounds insane, but negative reviews can be a positive factor for users to spend more time on your website. According to online review data, people devote more than 5 times as long on a site when they read negative reviews.

More than two thirds of users trust reviews more when there are a mix of negatives and positives. A frustrating 95 percent suspect censorship or faked reviews if there aren't any unfavorable ones.

Source: Reevoo

52% Of Customers Rely On A Product More If It Has Negative Reviews Also

We already touched upon the positive and negative reviews and their effect on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that possibly the reviews are phony. Consumers expect to see some negative reviews.

Source: Capterra

Software Application Reviews Impact Over 98% Of All Purchasers

18% of software application buyers consider reviews to be a necessary factor in the purchase procedure. Software reviews have no effect whatsoever on just 2% of customers. Two thirds of them read more than six reviews to decide and 14 percent of them read more than 20 reviews.

Source: Capterra

Facebook Reviews Affect More Than 50% Of Consumers' Buying Decisions

Facebook is presently the most popular social network which can also affect our buying decisions.

According to social reviews stats, Facebook impacts the majority of users' purchase decisions.

If it has favorable reviews, Facebook reviews statistics expose that 4 out of 5 users are more likely to trust a local business.

Source: RevLocal

89% Of Consumers Read A Companies Reactions To Reviews

Not only do a lot of clients read the review replies, 30% of them hold them in high regard. Nearly 96% read the feedback to their own reviews.

Source: Brightlocal

63.6 Percent Of Consumers Visit Google To Check For Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) at the end.

When it comes to trust, these online review stats show the general popularity of a site can only go so far.

Source: Review Trackers

83% Of Clients Do Not Trust Advertising

The traditional channels to reach consumers aren't as prominent as they used to be. The majority of users who no longer trust ads pick to take notice of consumers' recommendations online.

Source: Statuslabs

54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Organization

The star ranking is the first thing customers see. Still, users take note of other elements as well, like the quantity, recency, length, and belief of reviews. Each of these alone affects more than a third of USA consumers.

Source: Statista