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Reviews Are The Third Most Prominent Ranking Aspect For Google's Local 3 Pack
Review signals (quantity, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.
Just Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking factors go for the local 3 pack.
Source: Moz
72 Percent Of Customers Won't Take Action Before They Check Out Some Reviews
Regardless of how eye-catching your marketing is, you still require client reviews. There is no way around it. Clients are still going to hear you out, however they rely on other people more.
Source: My Testimonial Engine
54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Company
The star ranking is the first thing consumers see. Still, users focus on other aspects as well, like the quantity, recency, length, and sentiment of reviews. Each of these alone affects more than a third of USA customers.
Source: Statista
67% Of Customers Admit Reviews Are A "Very Important" Factor When Picking A Solution Provider
Reviews have a massive effect on their decision when customers have to choose a solution provider.
Source: DemandGenReport
Half Of All Millennial's "Always" Read Online Reviews For Businesses
Younger individuals understand the value of being informed. User-generated content has an unassailable influence on customers.
If businesses think of the power of consumer reviews over millennials, they will recognize what they've been missing out on. Older people are various though, only 6% of people aged 55 or older check out reviews.
Source: Brightlocal
Visitors Reading Reviews On A Mobile Device Are 127% More Likely To Make A Purchase Than Desktop Users
Mobile users prefer to get things done faster. Purchasing decisions are made quickly.
Online reviews are undoubtedly convincing, yet online marketers have not necessarily come to value the power of them.
Source: Martech Zone
83% Of All Young People Were Invited To Post A Review Recently
Of those invited, 80% of consumers did submit a review. In general, companies have actually asked 66% of all consumers to post a review on their company.
Source: Brightlocal
15% Of Customers Do Not Trust Businesses Without Any Online Reviews
No trust suggests no interactions. 15 percent of prospective clients won't even consider working with a business they can't find viewpoints about.
Source: Statuslabs
Online Product Reviews About A Product Can Increase Its Conversion Rate By More Than 270%
User review stats reveal the purchase possibility for an item with 5 reviews is 270 percent higher than the same item without reviews.
Source: Spiegel Research Center
Facebook Reviews Affect More Than 50% Of Consumers' Purchasing Decisions
Facebook is currently the most popular social network which can likewise affect our purchasing preferences.
According to social reviews data, Facebook impacts more than half of users' purchase decisions.
Facebook reviews stats reveal that 4 out of 5 users are most likely to trust a local business if it has positive reviews.
Source: RevLocal
Online Reviews Impact 67.7% Of Consumer Purchasing Decisions
More than two-thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
Because They Desire To Buy An Item Or A Service And Want To Get The Facts About The Businesses Products And Services, 82% Of Customers Visit Review Websites.
Review websites are locations that customers go to get the facts about a business, product and services . Users come because they have already formed a buying decision. The bulk of them (89%) buy within a week of their visit. And 29% do so in 24 hours.
Source: RevLocal
Google Accounts For 57.5 Percent Of All Reviews Throughout The World
Google is the clear winner as far as circulation goes, but they are not the only ones in the game.
These are the online reviews circulation rankings:
Google at 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others at 8.6%.
Source: Review Trackers
Consumer Reviews On Items Are Trusted Almost 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the makers' description. People trust other peoples opinions before they ever trust what the producer states. The reason, producers' descriptions are generally ads.
Source: Martech Zone
64% Of Americans Concur That User-generated Content (customer Reviews) Improved Their Shopping Experience In 2017
30 percent of customers who read client reviews, concur that it increases their buying confidence.
Organizations use the reviews to improve their products and services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista