98% Of Yelp's Site Visitors Bought From A Business They Discovered On The Site

Normally, 142 million customers visit Yelp every month. If you have not declared your free Yelp business page, this is as good a time as any.

Source: RevLocal

54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Business

The star score is the first thing consumers see. Still, users take note of other aspects too, like the amount, recency, length, and belief of reviews. Each of these alone influences more than a 3rd of United States consumers.

Source: Statista

The Average Review Length Has Actually Gotten 65% Much Shorter Since 2010

At the present time reviews are much shorter, simpler, and more straight to the point. The length of a review in 2019 is equivalent to that of tweet from twitter.

Source: Review Trackers

70% Of Consumers Choose To Find Out About A Business Via Articles And Reviews, Rather Than Advertisements

Advertisements are all well and good, but it deserves attempting a different approach too. Reviews are without a doubt the very best method to find the truth about a service or product.

Source: Statuslabs

Online Item Reviews About An Item Can Boost Its Conversion Rate By An Unprecedented 270%

User review stats reveal the purchase possibility for an item with five reviews is 270% higher than the same product without reviews.

Source: Spiegel Research Center

Only 6% Of Customers Don't Rely On Consumer Reviews At All

According to consumer review data, a tremendous 19 percent of customers always trust online reviews and never a purchase without checking out reviews first.

Source: Statista

83% Of All Young Customers Were Asked To Leave A Review Recently

Of those asked, 80% of consumers did give a review. In general, businesses have actually asked 66% of all customers to post a review on their business.

Source: Brightlocal

52% Of Consumers Trust A Product More If It Has Unfavorable Reviews Also

We already discussed the positive and negative reviews and their effect on customers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that possibly the reviews are fake. Consumers expect to see some negative reviews.

Source: Capterra

73% Of Consumers Think Written Reviews Are More Vital Than Star And Number Ratings

Online review data make it clear people aren't satisfied with ratings alone.

Consumer reviews make the stats appear more genuine which is what the prospective customers are trying to find. Nearly a third of consumers state composed reviews are the only feature that makes them think the sites' reviews are helpful and relevant.

Source: Fan and Fuel

Favorable Reviews Motivate 68% Of Customers To Use Local Businesses

Since the large majority of customers read reviews, you'd want yours to be enticing to new consumers, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Most Local Companies Have An Average Of 39 Google Reviews

Individuals like to share their experience after they have gone to a vendor. Online review trends show people prefer to comment if they had a positive experience, instead of a average or negative one.

Source: Brightlocal

Almost All Consumers, Who Utilize Online Reviews, Read Them Early On In The Purchasing Process

Let's say you want to buy a new automobile and there are several models which fit your criteria. How do you pick the best one for you? Well, you read online reviews.

With the help of other people, you quickly select one that works for you. That's how positive reviews convert customers into consumers.

Source: Consumer Affairs