67% Of Consumers Claim That Reviews Are A "Very Important" Factor When Choosing A Solution Provider

When customers have to pick a service provider, reviews have an enormous influence on their decision.

Source: DemandGenReport

53 Percent Of Americans Consider Item Reviews And Ratings As The Most Vital Part Of Online Shopping.

Today's buyers are wary and want the very best bang for their buck. It's not surprising that that they consider checking out reviews as a huge part of the purchasing decision.

Source: Statista

49 Percent Of Consumers Consider The Quantity Of Online Reviews As A Necessary Factor In Their Buying Decision

Customers value not only the quality or nature of the reviews, however they consider their number and recency also.

The share of customers, who take notice of the number of reviews is presently at 46%.

Source: Brightlocal

Negative Reviews Can Improve Conversion By As Much As 85%

It sounds insane, but negative reviews can be a positive factor for users to spend more time on your website. According to online review data, people devote more than five times as long on a website when they check out negative reviews.

More than two thirds of users trust reviews more when there are a mix of negatives and positives. If there aren't any negative ones, an overwhelming 95% suspect censorship or fabricated reviews.

Source: Reevoo

The Average Review Length Has Actually Become 65% Shorter Since 2010

Currently reviews are much shorter, easier, and more straight to the point. The length of a review in 2019 is proportionate to that of a twitter tweet.

Source: Review Trackers

Almost All Customers, Who Utilize Online Reviews, Read Them Very Early In The Purchasing Process

Let's say you want to buy a brand-new automobile and there are a number of models which fit your criteria. How do you select the very best one for you? Well, you read the reviews.

With the help of other customers, you manage to decide on a model that works for you. That's how positive reviews transform consumers into consumers.

Source: Consumer Affairs

A Solitary Business Review Can Lift Its Conversions By 10%

Online review stats show user-generated content can do miracles in terms of conversions.

A single review can have an enormous effect on your business.

A hundred reviews can increase your conversion rates by as much as 37 percent. 2 hundred can offer an astonishing 44% increase.

Source: RevLocal

Customer Reviews On Items Are Trusted Almost 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. Individuals trust other individuals viewpoints before they ever trust what the maker says. The reason, makers' descriptions are essentially advertisements.

Source: Martech Zone

Only 6% Of Consumers Don't Trust Consumer Reviews At All

According to client review data, a whopping 19% of consumers constantly trust online reviews and never ever a make a purchase without checking out reviews.

Source: Statista

A Lot Of Popular Products Have A Typical Rating Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star rankings are suspicious. That's why it is abnormal to get perfect 5 star scores.

According to consumer rating statistics, conversion rates start to reduce as scores rise above 4.7.

Source: Spiegel Research Center

Reviews Are The Third Most Prominent Ranking Aspect For Google's Local 3 Pack

Review signals (quantity, variety, and so on) account for 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

More Than 4 Negative Reviews About A Company Or Service May Decrease Sales By 70 Percent

One negative review suffices for 35% of a website's visitors to choose not to buy. Three negative reviews can cost a business 59 percent less sales.

Naturally, they can be compensated by the sheer variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

More Than Half Of People Aged 25-34 Posted Reviews

According to Statista, the younger generations are unsurprisingly the more vocal ones.

Source: Statista

86 Percent Of Customers Would Think About Writing A Review For A Business

Your clients are your most valuable resource, and it's not just because of the cash they invest at your business. They will be prepared to share it if you offer them a great experience.

Source: Brightlocal

Only 44 Percent Of Local Businesses Have Actually Accepted Their Google My Business Listing

That's 56% of your competitors that aren't benefiting from their listing.

While business listings on the significant review platforms are totally free, a surprisingly low number of businesses actually utilize them.

Although we now understand why consumer reviews are so powerful, most businesses obviously don't.

Source: LsaInsider