Online Reviews Affect 67.7% Of Consumer Buying Decisions

More than two thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

Positive Reviews Motivate 68 Percent Of Customers To Use A Local Business

Considering that the large majority of customers read reviews, you would want yours to be appealing to new consumers? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

73 Percent Of Consumers Believe Customer Reviews Are More Vital Than Star And Number Rankings

Online review statistics make it clear people aren't satisfied with ratings alone.

Client reviews make the statistics appear more authentic which is what the potential consumers are searching for. Practically a third of customers state composed reviews are the only function that makes them believe the websites' reviews are pertinent and useful.

Source: Fan and Fuel

Online Item Reviews About A Product Can Amplify Its Conversion Rate By An Unprecedented 270%

User review statistics reveal the purchase likelihood for an item with five reviews is 270 percent higher than the exact same item without reviews.

Source: Spiegel Research Center

88% Of Americans Reported That Product Reviews Were The Most Influential Factor When Buying Home Electronics

Statistics reveal that reviews were more helpful than TV ads at 37%, social networks at 23% and display ads at 49%.

Source: Statista

If A Company Deals With Problems Quickly And Effectively, 95% Of Dissatisfied Customers Will Return To A Company

Clients don't expect you to be perfect. When things go wrong, they do anticipate you to deal with things. If there is nothing else a business can do to resolve a problem, a simple coupon can say "We are sorry" in a more appealing way.

Source: SocialMediaToday

Customers Checking Out Reviews On A Mobile Phone Are 127% More Likely To Buy Than Desktop Users

Mobile users prefer to get things done faster. Purchasing choices are made rapidly.

Online reviews are undoubtedly convincing, yet online marketers haven't necessarily come to value the power of them.

Source: Martech Zone

Most Best Selling Items Have A Typical Score Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star rankings are suspicious. Somebody always has a little bit of a gripe. That's why it is unnatural to get perfect 5 star ratings. In some cases a lower score actually helps your overall score.

According to customer rating stats, conversion rates begin to decrease as scores rise above 4.7.

Source: Spiegel Research Center

63.6 Percent Of Consumers Go To Google To Read Reviews Of A Business

Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the end.

These online review statistics reveal the general appeal of a website can just go so far when it pertains to trust.

Source: Review Trackers

89% Of Buyers Want To Read Reviews Using Their Cell Phones

Be it via an app or a mobile browser, consumers prefer to read reviews on their smart phones.

Source: Statista

54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Company

The star score is the first thing customers see. Still, users take note of other elements too, like the amount, recency, length, and sentiment of reviews. Each of these alone affects more than a third of USA customers.

Source: Statista

61 Percent Of Local Businesses Have An Average Ranking Of 4 Or 5 Stars

Overall 2 out of 3 companies have exceptional and awesome rankings. Only 5% of companies have a ranking below three stars.

Source: Brightlocal

88% Of Executives Judge Reputation Risk As A Top Business Concern

Reputation management stats show a company's reputation does not impact just the consumers. Potential team members likewise take a look at scores and take a look at reviews.

Source: Deloitte

72% Of Consumers Won't Take Action Unless They Read Some Reviews

Irrespective of how eye-catching your marketing is, you still need client reviews. There is no skirting around it. Customers are still happy to hear you out, however they trust other individuals more.

Source: My Testimonial Engine

Almost All Customers, Who Utilize Online Reviews, Read Them Early In The Purchasing Process

Let's say you want to buy a brand-new vehicle and there are numerous models which fit your requirements. How do you select the very best one for you? Well, you read the reviews.

With the help of other consumers, you quickly pick a model that works for you. That's how positive reviews transform consumers into consumers.

Source: Consumer Affairs

Reviews Are The Most Crucial Part Of The Purchase Choice For Over 90% Of USA Consumers

24% of US buyers consider reviews as 'extremely influential'.

To illustrate the value of online reviews and rankings, did you understand that 81 percent of customers will pay more for an item with reviews and those very same consumers are also ready to accept slower shipping times for such items.

Source: Turntonetworks

Only 6% Of Customers Don't Rely On Customer Reviews At All

According to customer review stats, a whopping 19% of customers constantly trust online reviews and never ever a purchase without reading reviews initially.

Source: Statista