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60 Percent Of Consumers Check Out Blog And Social Media Reviews On Their Cell Phones Prior To Shopping
In-store shopping is influenced substantially by blogs and reviews on social networks. With males being two times as likely to be influenced than women.
Reviews and rating data reveal individuals value the opinion of peers more than any other content.
Source: Collective Bias
Customer Reviews On Items Are Relied On Practically 12 Times More Than The Manufacturers' Descriptions
Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other individuals viewpoints before they ever trust what the maker says. The reason, producers' descriptions are generally ads.
Source: Martech Zone
When Buying Home Electronics, 88% Of Americans Reported That Product Reviews Were The Most Influential Factor
Statistics reveal that reviews were more successful than Television ads at 37%, social media at 23% and display ads at 49%.
Source: Statista
30% Of Consumers Feel Comfortable With A Company Which Reacts To Online Reviews
Staying connected with your customers builds their trust. Even something as basic as reacting to their reviews and remarks can make them feel valued.
As you may expect, clients who feel this way are more willing to spend more money with a company.
Source: Statuslabs
A Lot Of Local Companies Have An Average Of 39 Google Reviews
People like to share their experience after they have gone to a vendor. Online review trends show individuals choose to comment if they had a positive experience, rather than a average or unfavorable one.
Source: Brightlocal
More Than Four Negative Reviews About A Business Or Service May Reduce Sales By 70%
One negative review is enough for 35% of a site's visitors to choose not to buy. Three negative reviews can cost a business 59% fewer sales.
Of course, they can be compensated by the large variety of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
91% Of Millennials Have Faith In Online Reviews As Much As Loved Ones
Online review stats position consumers' reviews as the most reliable source of suggestions. Online reviews generally bring the exact same weight as recommendations from friends and family.
Source: Brightlocal
US Consumers Consider "Product Performance" To Be The Most Valuable Info In Product Reviews
They focus on different elements of the shopping experience when individuals read reviews. But according to online review statistics, 60% of them are most thinking about the product's performance.
Client satisfaction, product quality and quality over time are the next few factors to consider for more than 50% of American customers.
Source: Statista
95 Percent Of Travelers Check Out Online Reviews Prior To Booking Travel Services
Leisure and business tourists alike check out reviews to form an opinion. Business tourists read an average of 5 reviews vs. 6-7 for leisure travelers.
Source: Trust You
If It Has Less Than A 4 Star Score, More Than Half Of Customers Will Not Utilize A Service
This stat is one of many that highlight the significance of online rankings. Now that news of client fulfillment travels this quick, keeping your customers happy is more crucial than ever.
57% of consumers have actually searched for companies with more than four stars in 2018, which is up from 48% in 2017.
Moreover, 11% looked just for companies with an ideal five star rating.
Source: Brightlocal
15 Percent Of Clients Don't Trust Businesses Without Having Online Reviews
No trust means no interactions. 15 percent of possible customers won't even consider doing business with a business they can't find viewpoints about.
Source: Statuslabs
Online Item Reviews About An Item Can Boost Its Conversion Rate By An Unprecedented 270%
User review stats reveal the purchase probability for an item with 5 reviews is 270 percent higher than the same item without reviews.
Source: Spiegel Research Center