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63.6% Of Consumers Check Out Google To Read Reviews Of A Business
Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) last.
These online review stats show the basic popularity of a site can only go so far when it pertains to trust.
Source: Review Trackers
Customers Could Spend 31% More With A Business That Has Terrific Reviews
Focus on this fact. The more detailed other users describe your services or product, the more money you can charge and customer review stats reveal to us precisely just how much more.
Source: Martech Zone
A Lot Of Local Companies Have An Average Of 39 Google Reviews
Individuals like to share their experience after they've visited a supplier. Online review trends reveal people choose to comment if they had a positive experience, instead of a unfavorable or mediocre one.
Source: Brightlocal
A One Star Increase In Rating Can Lead To A 5% To 9% Boost In Business Income
Businesses that treat customers well generally flourish, review sites help make sure of that.
Source: Statuslabs
15 Percent Of Customers Do Not Trust Businesses With No Online Reviews
No trust means no interactions. 15% of potential clients won't even think about doing business with a company they can't find opinions about.
Source: Statuslabs
Google Accounts For 57.5 Percent Of All Reviews World Wide
Google is in the lead here, followed by Facebook as a far-off second.
Here's the online reviews circulation rankings:
Google with 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others at 8.6%.
Source: Review Trackers
86 Percent Of Customers Would Think About Composing A Review For A Business
Your clients are your most valuable resource, and it's not just because of the money they invest at your business. They will be prepared to share it if you provide them a good experience.
Source: Brightlocal
60 Percent Of Customers Refer To Blog And Social Media Reviews On Their Cell Phones Before Shopping
In-store shopping is influenced considerably by blogs and reviews on social media. With males being two times as likely to be affected than ladies.
Reviews and score statistics reveal people value the viewpoint of peers more than any other material.
Source: Collective Bias
83% Of All Young Consumers Were Invited To Give A Review Recently
Of those invited, 80% of customers did submit a review. In general, companies have actually asked 66% of all customers to leave a review on their company.
Source: Brightlocal
91% Of Millennials Turn To Online Reviews As Much As Family And Friends
Online review statistics position consumers' reviews as the most reliable source of recommendations. Online reviews typically carry the same weight as suggestions from friends and family.
Source: Brightlocal
A Lone Business Review Can Raise Its Conversions By 10 Percent
Online review statistics show user-generated content can do wonders in regards to conversions.
A single review can have a substantial effect on your business.
A hundred reviews can raise your conversion rates by as much as 37 percent. 2 hundred can provide a mind-blowing 44% increase.
Source: RevLocal
More Than 4 Negative Reviews About A Company Or Service Might Decrease Sales By 70%
One negative review suffices for 35% of a website's visitors to decide not to buy. 3 negative reviews can cost a business 59% less sales.
Obviously, they can be compensated by the sheer variety of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
Buyers Reading Reviews On A Mobile Phone Are 127 Percent Most Likely To Buy Than Desktop Users
Mobile users choose to get things done much faster. Purchasing decisions are made rapidly.
Online reviews are undoubtedly convincing, yet marketers have not always come to value the power of them.
Source: Martech Zone
If It Has Negative Reviews As Well, 52% Of Consumers Trust An Item More
We already discussed the negative and positive reviews and their impact on consumers. However, all products have their faults, it raises red flags that possibly the reviews are fake if all of a products reviews are favorable. Consumers anticipate to see some negative reviews.
Source: Capterra