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Software Reviews Impact Over 98 Percent Of All Buyers
18 percent of software buyers consider reviews to be an important factor in the purchase procedure. Software application reviews have no impact whatsoever on only 2 percent of customers. Two thirds of them read more than six reviews to decide and 14% of them read more than 20 reviews.
Source: Capterra
67% Of Customers Suggest Reviews Are A "Very Important" Factor When Choosing A Service Provider
Reviews have a massive impact on their decision when customers have to pick a solution provider.
Source: DemandGenReport
49% Of Consumers Consider The Number Of Online Reviews As A Vital Factor In Their Buying Decision
Customers value not just the quality or nature of the reviews, but they consider their quantity and recency as well.
The share of consumers, who focus on the variety of reviews is currently at 46%.
Source: Brightlocal
The Majority Of Popular Items Have An Average Rating Of 4.2 To 4.7
You can't make everyone happy, which is why perfect 5 star ratings are suspicious. Someone always has a bit of a gripe. That's why it is unnatural to get perfect 5 star ratings. Sometimes a lower ranking actually helps your overall rating.
According to consumer rating statistics, conversion rates start to decrease as rankings rise above 4.7.
Source: Spiegel Research Center
95% Of Unhappy Customers Will Return To A Business If A Company Manages To Solve Problems Rapidly And Efficiently
Customers don't expect you to be perfect. When things go wrong, they do expect you to take care of things. If there is nothing else a business can do to deal with a concern, a simple coupon can say "We are sorry" in a more appealing way.
Source: SocialMediaToday
88% Of Executives View Reputation Risk As A Leading Business Issue
Reputation management statistics indicate a company's reputation does not impact just the clients. Potential employees also take a look at scores and read reviews.
Source: Deloitte
Google Represents 57.5% Of All Reviews All Over The World
Google is the clear winner as far as circulation goes, however they are not the only ones in the game.
These the online reviews distribution rankings:
Google with 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others at 8.6%.
Source: Review Trackers
Unfavorable Reviews Can Increase Conversion By Up To 85 Percent
It sounds crazy, however negative reviews can be a positive factor for users to devote more time on your website. According to online review data, individuals spend more than five times as long on a website when they check out negative reviews.
More than two thirds of users trust reviews more when there are a mix of positives and negatives. An overwhelming 95% suspect censorship or faked reviews if there aren't any negative ones.
Source: Reevoo
Online Reviews Impact 67.7% Of Customer Purchasing Decisions
More than two-thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
98 Percent Of Yelp's Browsers Bought From A Business They Discovered On The Site
Normally, 142 million consumers check out Yelp on a monthly basis. If you haven't claimed your complimentary Yelp business page, this is as great a time as any.
Source: RevLocal
The Typical Review Word Count Has Actually Become 65% Much Shorter Since 2010
In the present day reviews are much shorter, easier, and more straight to the point. The length of a review in 2019 is equivalent to that of tweet from twitter.
Source: Review Trackers
15 Percent Of Clients Do Not Trust Businesses Without Online Reviews
No trust suggests no interactions. 15% of possible consumers won't even consider working with a company they can't discover opinions about.
Source: Statuslabs
91% Of Businesses Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Possible Team Member
The 86% of companies question the integrity of online reviews. Nonetheless, they recognize the huge effect user ratings have on their business. Undesirable consumer or staff member reviews can affect 90% of job seekers.
Source: Career Arc
63.6% Of Consumers Visit Google To Look For Reviews Of A Business
Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) behind.
When it comes to trust, these online review stats reveal the basic popularity of a site can just go so far.
Source: Review Trackers