95% Of Travelers Check Out Online Reviews Prior To Booking Travel Related Services

Leisure and business tourists alike check out reviews to form a viewpoint. Business tourists read approximately 5 reviews vs. 6-7 for leisure travelers. 59% of all travelers report that they check out reviews 'always' or 'really often'.

Source: Trust You

91% Of Businesses Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Potential Employee

The 86% of businesses question the integrity of online reviews. Nonetheless, they understand the huge effect user scores have on their business. Unfavorable client or staff member reviews can influence 90% of job seekers.

Source: Career Arc

The Average Review Length Has Actually Become 65% Much Shorter Since 2010

These days reviews are much shorter, easier, and more straight to the point. The length of a review in 2019 is comparable to that of tweet from twitter.

Source: Review Trackers

95% Of Unsatisfied Consumers Will Return To A Business If A Company Makes An Effort To Solve Problems Quickly And Effectively

Clients don't anticipate you to be perfect. When things go wrong, they do anticipate you to deal with things. If there is nothing else a business can do to fix an issue, a simple coupon can say "We are sorry" in a more attractive way.

Source: SocialMediaToday

71% Of Millennials Search Consumer Reviews Of Expert Services

Over half of all people in need of an expert service turn to online reviews.

According to online reviews statistics, 59% used online reviews to choose a doctor or an attorney.

Young people (age 18-35) are much more likely to employ a professional based upon online reviews. Just 19% of millennials will think about employing a lawyer without any.

Source: Thomson Reuters

If It Has Negative Reviews As Well, 52% Of Consumers Trust A Product More

We already touched upon the negative and positive reviews and their result on customers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that perhaps the reviews are phony. Consumers anticipate to see some unfavorable reviews.

Source: Capterra

If They Were Asked, 77% Of Customers Would Probably Give A Review

More than a 35% would do it to inform others about their client experience and 24% would probably direct their review to the business itself.

Over a 26% would want to give a review to assist other people with their choice making process.

Source: Podium

63.6% Of Consumers Visit Google To Read Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) last.

When it comes to trust, these online review stats reveal the general appeal of a website can just go so far.

Source: Review Trackers

90 Percent Of Buyers Need Less Than 10 Reviews To Form An Opinion About A Business

You know what people state about first impressions, right?

Users get their impression of your businesses through reviews. Usually through less than 10 of them.

If you don't have reviews on your website, think about asking your visitors to write one.

Source: Martech Zone

More Than 4 Negative Reviews About A Business Or Product Might Reduce Sales By 70 Percent

One negative review is enough for 35 percent of a website's visitors to choose not to buy. Three negative reviews can cost a business 59 percent less sales.

Naturally, they can be compensated by the sheer variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

83 Percent Of Clients Don't Rely On Advertising

The traditional channels to reach clients aren't as influential as they used to be. A lot of users who no longer trust ads pick to pay attention to consumers' suggestions online.

Source: Statuslabs

Customer Reviews On Products Are Relied On Practically 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. Individuals trust other individuals viewpoints before they ever trust what the manufacturer states. The reason, producers' descriptions are generally advertisements.

Source: Martech Zone

89% Of Buyers Like To Read Reviews Using Their Cell Phones

Be it via an app or a mobile browser, folks choose to read reviews on their mobile devices.

Source: Statista

74 Percent Of Regional Companies Have At Least 1 Google Review

A single review is far from adequate to enhance your site's SERP ranking.

Taking a look at online scores stats, we found out that a company requires to have at least 40 reviews before clients "Award" it with a star.

Source: Brightlocal

70 Percent Of Consumers Need To Check Out At Least Four Reviews Before They Can Rely On A Business

4 reviews may be too few. Most people read much more reviews to get a better idea of how the business is actually doing. Do not depend upon that fact alone.

Source: Brightlocal

15% Of Users Do Not Trust Businesses Without Online Reviews

No trust implies no interactions. 15 percent of potential clients will not even consider working with a business they can't discover viewpoints about.

Source: Statuslabs

Favorable Reviews Encourage 68 Percent Of Customers To Use A Local Business

Since the huge majority of customers check out reviews, you'd want yours to be appealing to new clients? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal