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86% Of Consumers Would Consider Writing A Review For A Business
Your customers are your most valuable resource, and it's not just because of the money they spend at your business. They will be prepared to share it if you offer them a good experience.
Source: Brightlocal
More Than 4 Negative Reviews About A Company Or Product May Decrease Sales By 70%
One negative review suffices for 35% of a site's visitors to decide not to purchase. 3 negative reviews can cost a business 59 percent fewer sales.
Obviously, they can be compensated by the sheer variety of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
Online Reviews Impact 67.7% Of Customer Purchasing Decisions
More than two-thirds of customers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
USA Shoppers View "Product Performance" To Be The Most Valuable Info In Product Reviews
They focus on various aspects of the shopping experience when people check out reviews. But according to online review stats, 60% of them are most interested in the item's performance.
Customer satisfaction, product quality and quality over time are the next few factors to consider for more than 50% of US clients.
Source: Statista
Many Local Companies Have An Average Of 39 Google Reviews
People like to share their experience after they've visited a vendor. Online review trends show people choose to comment if they had a favorable experience, rather than a mediocre or unfavorable one.
Source: Brightlocal
71% Of Millennials Browse Customer Reviews Of Professional Services
Over half of all people in need of an expert service turn to online reviews.
According to online reviews stats, 59% utilized online reviews to pick a lawyer or a medical professional.
Younger people (age 18-35) are much more inclined to hire a professional based on online reviews. Only 19% of millennials will consider hiring an attorney without any.
Source: Thomson Reuters
Fifty Percent Of All Of The Millennial's "Always" Read Online Reviews For Businesses
More youthful people know the value of being informed. User-generated material has an unassailable influence on consumers.
They will understand what they've been missing out on if businesses stop to think about the power of customer reviews over millennials. Older individuals are different though, just 6% of people aged 55 or older check out reviews.
Source: Brightlocal
89% Of Consumers Choose To Read Reviews On Their Smartphones
Be it by means of an app or a mobile internet browser, individuals prefer to read reviews on their cell phones.
Source: Statista
Reviews Are The Most Vital Part Of The Purchase Decision For Over 90% Of USA Consumers
24% of US shoppers consider reviews as 'very influential'.
To highlight the value of online reviews and ratings, did you know that 81% of customers will pay more for a product with reviews and those very same consumers are also happy to accept slower shipping times for such items.
Source: Turntonetworks
73% Of Customers Think Consumer Reviews Are More Important Than Star And Number Rankings
Online review data make it clear people aren't satisfied with scores alone.
Client reviews make the statistics appear more genuine which is what the potential clients are searching for. Practically a 3rd of customers say written reviews are the only feature that makes them believe the websites' reviews are useful and appropriate.
Source: Fan and Fuel
Google Accounts For 57.5 Percent Of All Reviews All Over The World
As can be anticipated, Google is in the lead, followed by Facebook, TripAdvisor and others.
Here are the online reviews distribution rankings:
Google with 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others with 8.6%.
Source: Review Trackers
63.6 Percent Of Customers Visit Google To Read Reviews Of A Business
Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) last.
When it comes to trust, these online review statistics show the general popularity of a site can only go so far.
Source: Review Trackers
61 Percent Of Regional Businesses Have An Average Score Of 4 Or 5 Stars
Generally two-thirds of businesses have outstanding and awesome scores. Only 5% of companies have a score listed below three stars.
Source: Brightlocal