Most Popular Items Have A Typical Rating Of 4.2 To 4.7

You can't make everyone pleased, which is why perfect 5 star ratings are suspicious. Someone always has a bit of a gripe. That's why it is abnormal to get perfect 5 star rankings. In some cases a lower score actually helps your overall score.

According to client rating statistics, conversion rates begin to decrease as scores rise above 4.7.

Source: Spiegel Research Center

70% Of Customers Need To Read A Minimum Of 4 Reviews Before They Can Trust A Business

Four reviews may be too few. Many people read a lot more reviews to get a better idea of how the business is actually doing. Don't depend on that fact alone.

Source: Brightlocal

Online Reviews Impact 67.7% Of Consumer Purchasing Decisions

More than 2 thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

Only 6 Percent Of Customers Don't Rely On Customer Reviews At All

According to consumer review stats, a massive 19% of customers always rely on online reviews and never a make a purchase without reading reviews.

Source: Statista

A Lone Business Review Can Lift Its Conversions By 10 Percent

Online review statistics show user-generated material can do wonders in terms of conversions.

A single review can have an enormous influence on your business.

A hundred reviews can raise your conversion rates by as much as 37 percent. Two hundred can supply an astonishing 44% increase.

Source: RevLocal

52% Of Consumers Rely On A Product More If It Has Negative Reviews Too

We already touched upon the negative and positive reviews and their effect on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that perhaps the reviews are fake. Customers expect to see some negative reviews.

Source: Capterra

77% Of Clients Would Leave A Review If They Were Asked

More than a 35% would submit a review to advise others about their client experience and 24% would rather direct their review to the company itself.

Over a 26% would be willing to submit a review to assist other individuals with their choice making process.

Source: Podium

73 Percent Of Customers Believe Client Reviews Are More Vital Than Star And Number Rankings

Online review stats make it clear people aren't pleased with scores alone.

Client reviews make the statistics appear more genuine which is what the potential clients are looking for. Practically a third of customers state written reviews are the only function that makes them think the sites' reviews are pertinent and beneficial.

Source: Fan and Fuel

Favorable Reviews Motivate 68 Percent Of Consumers To Choose A Local Business

Considering that the huge majority of customers read reviews, you would want yours to be appealing to new consumers, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Reviews Are The Third Most Influential Ranking Aspect For Google's Local 3 Pack

Review signals (amount, diversity, and so on) account for 15.44% of Google's algorithm for local ranking.

Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

72 Percent Of Consumers Will Not Take Action Before They Check Out Some Reviews

No matter how enticing your marketing is, you still need customer reviews. There is no skirting around it. Clients are still happy to hear you out, but they trust other individuals more.

Source: My Testimonial Engine

Because They Desire To Acquire A Product Or A Service And Want To Get The Facts About The Businesses Items And Services, 82 Percent Of Customers Visit Review Sites.

Users come because they have currently formed a purchase decision. The bulk of them (89%) purchase within a week of their visit.

Source: RevLocal

Reviews Are The Most Vital Part Of The Purchase Choice For Over 90% Of American Consumers

24% of US shoppers consider reviews as 'incredibly influential'.

To illustrate the value of online reviews and scores, did you understand that 81 percent of customers will pay more for an item with reviews and those exact same customers are also willing to accept slower shipping times for such products.

Source: Turntonetworks

88% Of Executives Judge Reputation Risk As A Leading Business Issue

Reputation management statistics show a business's reputation doesn't impact just the consumers. Potential team members likewise take a look at ratings and read reviews.

Source: Deloitte

Customers Checking Out Reviews On A Mobile Phone Are 127% Most Likely To Buy Than Desktop Users

Mobile users choose to get things done faster. Purchasing choices are made quickly.

Online reviews are clearly convincing, yet marketers haven't always come to value the power of them.

Source: Martech Zone