63.6 Percent Of Consumers Visit Google To Check For Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) at the end.

These online review stats show the general appeal of a website can only presume when it comes to trust.

Source: Review Trackers

30% Of Clients Feel Comfortable With A Company Which Answers Online Reviews

Staying connected with your customers creates trust. Even something as simple as responding to their reviews and remarks can make them feel valued.

As you may expect, customers who feel this way are happy to spend more money with a company.

Source: Statuslabs

91% Of Businesses Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Prospective Team Member

The 86% of businesses question the integrity of online reviews. Nonetheless, they realize the massive impact user ratings have on their business. Unfavorable customer or employee reviews can influence 90% of job seekers.

Source: Career Arc

77% Of Users Don't Rely On Reviews That Are Older Than Three Months

Customers don't care how great your service or product was in the past. Since they are relevant and fresh, is part of why online reviews matter.

Consumers know businesses lose their touch all the time, which is why most of them regard older reviews unimportant.

It is for this reason that companies need to be constantly asking for reviews.

Source: Statuslabs

83% Of Consumers Don't Rely On Advertising

The conventional channels to reach consumers aren't as influential as they utilized to be. Many users who no longer trust advertisements pick to pay attention to customers' recommendations online.

Source: Statuslabs

52% Of Consumers Rely On A Product More If It Has Negative Reviews As Well

We already touched upon the negative and positive reviews and their effect on customers. Nevertheless, all products have their faults, it raises red flags that maybe the reviews are phony if all of a products reviews are favorable. Consumers anticipate to see some negative reviews.

Source: Capterra

Negative Reviews Can Increase Conversion By Up To 85 Percent

It sounds crazy, however negative reviews can be a positive force for users to devote more time on your website. According to online review data, people devote more than 5 times as long on a site when they read negative reviews.

More than two-thirds of users trust reviews more when there are a mix of positives and negatives. If there aren't any unfavorable ones, a frustrating 95 percent suspect censorship or faked reviews.

Source: Reevoo

The Majority Of Popular Items Have A Typical Rating Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star scores are suspicious. That's why it is unnatural to get perfect 5 star rankings.

According to customer rating stats, conversion rates begin to reduce as scores rise above 4.7.

Source: Spiegel Research Center

49% Of Customers Consider The Number Of Online Reviews As An Important Factor In Their Purchasing Decision

Customers value not only the quality or nature of the reviews, however they consider their quantity and recency too.

The share of clients, who take note of the number of reviews is currently at 46%.

Source: Brightlocal

70 Percent Of Consumers Need To Read At Least 4 Reviews Before They Can Rely On A Business

4 reviews may be too few. Most people read many more reviews to get an idea of how the business is in fact doing. Do not depend on that figure alone.

Source: Brightlocal

71% Of Millennials Browse Customer Reviews Of Professional Services

Majority of all people in need of a professional service turn to online reviews.

According to online reviews data, 59% used online reviews to select a medical professional or a legal representative.

Younger people (age 18-35) are much more inclined to work with a professional based upon online reviews. Just 19% of millennials will consider hiring a legal representative without any.

Source: Thomson Reuters

67% Of Customers Claim That Reviews Are A "Very Important" Factor When Picking A Service Provider

Reviews have a huge impact on their decision when clients have to pick a service provider.

Source: DemandGenReport

Positive Reviews Encourage 68% Of Customers To Use Local Businesses

Because the vast bulk of consumers read reviews, you'd want yours to be appealing to brand-new consumers, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal