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91% Of Businesses Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Prospective Team Member
The 86% of companies question the integrity of online reviews. Nonetheless, they understand the huge impact user scores have on their business. Undesirable client or employee reviews can affect 90% of job seekers.
Source: Career Arc
83% Of Clients Don't Trust Advertising
The traditional channels to reach clients aren't as influential as they used to be. A lot of users who no longer trust ads choose to take notice of consumers' recommendations online.
Source: Statuslabs
70% Of Consumers Choose To Discover A Business Via Posts And Reviews, Rather Than Ads
Ads are all well and good, however it's worth trying a different approach too. Reviews are without a doubt the best way to discover the truth about a product or service.
Source: Statuslabs
Online Product Reviews About A Product Can Raise Its Conversion Rate By A Staggering 270%
User review stats reveal the purchase possibility for a product with five reviews is 270 percent higher than the same item without reviews.
Source: Spiegel Research Center
Negative Reviews Can Improve Conversion By As Much As 85 Percent
It sounds crazy, however negative reviews can be a positive factor for users to devote more time on your site. According to online review statistics, individuals devote more than 5 times as long on a website when they check out negative reviews.
When there are a mix of negatives and positives, more than two thirds of users trust reviews more. If there aren't any negative ones, a frustrating 95% suspect censorship or faked reviews.
Source: Reevoo
Reviews Are The Third Most Prominent Ranking Aspect For Google's Local 3 Pack
Review signals (amount, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.
Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking elements go for the local 3 pack.
Source: Moz
52% Of Customers Rely On A Product More If It Has Unfavorable Reviews Too
We already discussed the negative and positive reviews and their effect on consumers. However, all products have their faults, it raises red flags that possibly the reviews are fake if all of a products reviews are positive. Consumers anticipate to see some unfavorable reviews.
Source: Capterra
77% Of Clients Would Definitely Post A Review If They Were Asked
More than a 35% would leave a review to educate others about their client encounter and 24% would rather direct their review to the company itself.
Over a 26% would want to give a review to help other individuals with their decision making process.
Source: Podium
A Single Business Review Can Raise Its Conversions By 10%
Online review stats show user-generated content can do miracles in terms of conversions.
A single review can have a substantial influence on your business.
A hundred reviews can boost your conversion rates by as much as 37 percent. 2 hundred can supply a mind-blowing 44% increase.
Source: RevLocal
More Than Four Negative Reviews About A Business Or Product Might Reduce Sales By 70 Percent
One negative review is enough for 35% of a website's visitors to choose not to buy. Three negative reviews can cost a business 59 percent fewer sales.
Naturally, they can be compensated by the sheer variety of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
89% Of Consumers Review A Companies Replies To Reviews
Not only do many customers check out the review replies, 30% of them value them highly. Nearly 96% read the replies to their own reviews.
Source: Brightlocal
Only 44% Of Local Businesses Have Accepted Their Google My Business Listing
That's 56% of your competition that aren't making the most of their listing.
While business listings on the significant review platforms are free, a surprisingly low number of businesses actually utilize them.
Although we now know why customer reviews are so effective, a lot of businesses apparently don't.
Source: LsaInsider