88% Of Americans Declared That Product Reviews Were The Most Influential Factor When Buying Home Electronic Devices

Data reveal that reviews were more helpful than TV advertisements at 37%, social media at 23% and display ads at 49%.

Source: Statista

Almost All Customers, Who Use Online Reviews, Read Them Very Early In The Purchasing Process

Let's say you want to purchase a new automobile and there are several models which fit your criteria. How do you choose the best one for you? Well, you read the reviews.

With the help of other customers, you quickly decide on one that works for you. That's how positive reviews transform consumers into customers.

Source: Consumer Affairs

67% Of Consumers Admit Reviews Are A "Very Crucial" Factor When Choosing A Service Provider

When customers need to choose a solution provider, reviews have a massive effect on their decision.

Source: DemandGenReport

Over Half Of People Aged 25-34 Wrote Reviews

According to Statista, the younger generations are obviously the more opinionated ones.

Source: Statista

83 Percent Of Clients Don't Trust Advertising

The traditional channels to reach consumers aren't as influential as they utilized to be. A lot of users who no longer trust ads select to focus on customers' recommendations online.

Source: Statuslabs

Buyers Reading Reviews On A Mobile Phone Are 127 Percent More Likely To Buy Than Desktop Users

Mobile users prefer to get things done much faster. Purchasing choices are made quickly.

Online reviews are obviously convincing, yet online marketers have not always come to value the power of them.

Source: Martech Zone

Most Local Companies Have Approximately 39 Google Reviews

Individuals like to share their experience after they have gone to a vendor. Online review trends reveal people prefer to comment if they had a favorable experience, rather than a average or negative one.

Source: Brightlocal

90% Of Customers Require Less Than 10 Reviews To Form A Viewpoint About A Business

You know what individuals state about first impressions, right?

Users get their impression of your businesses through reviews. Typically through less than 10 of them.

If you do not have reviews on your site, consider asking your visitors to write one.

Source: Martech Zone

74% Of Local Companies Have At A Minimum, 1 Google Review

A single review is far from sufficient to enhance your site's SERP ranking.

Looking at online rankings data, we found out that a company needs to have an average of 40 reviews before buyers "Award" it with a star.

Source: Brightlocal

The Typical Review Word Count Has Gotten 65% Shorter Since 2010

At this present time reviews are shorter, simpler, and more straight to the point. The word count of a review in 2019 is equivalent to that of a twitter tweet.

Source: Review Trackers

88% Of Executives Consider Reputation Risk As A Leading Business Problem

Reputation management stats suggest a company's reputation does not affect simply the consumers. Potential employees likewise look at scores and take a look at reviews.

Source: Deloitte

52% Of Consumers Trust A Product More If It Has Unfavorable Reviews Also

We already discussed the positive and negative reviews and their effect on consumers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that possibly the reviews are fake. Consumers expect to see some unfavorable reviews.

Source: Capterra

91% Of Millennials Depend On Online Reviews As Much As Loved Ones

Online review statistics position customers' reviews as the most reliable source of suggestions. Online reviews usually carry the exact same weight as suggestions from friends and family.

Source: Brightlocal

Customer Reviews On Products Are Trusted Almost 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. Individuals trust other individuals opinions before they ever trust what the producer says. The reason, manufacturers' descriptions are generally ads.

Source: Martech Zone

More Than 4 Negative Reviews About A Company Or Product Might Decrease Sales By 70%

One negative review is enough for 35 percent of a website's visitors to decide not to buy. Three negative reviews can cost a business 59% fewer sales.

Naturally, they can be compensated by the large variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Favorable Reviews Motivate 68 Percent Of Customers To Use A Local Business

Because the large majority of customers read reviews, you would want yours to be appealing to brand-new consumers? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

If It Has Less Than A 4 Star Rating, More Than Half Of Customers Won't Utilize A Company

This stat is one of numerous that show the value of online scores. Now that news of consumer complete satisfaction travels this fast, keeping your consumers delighted is more important than ever.

57% of customers have searched for companies with more than 4 stars in 2018, which is up from 48% in 2017.

Moreover, 11% looked just for organizations with a perfect five star score.

Source: Brightlocal