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Positive Reviews Motivate 68% Of Consumers To Choose A Local Business
Considering that the large bulk of customers read reviews, you would want yours to be appealing to new clients? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
If A Business Makes An Effort To Solve Issues Quickly And Efficiently, 95% Of Unhappy Customers Will Go Back To A Company
Clients don't anticipate you to be perfect. When things go wrong, they do anticipate you to deal with things. If there's absolutely nothing else a company can do to resolve an issue, a simple coupon can say "We're sorry" in a more enticing way.
Source: SocialMediaToday
Only 44 Percent Of Local Businesses Have Actually Claimed Their Google My Business Listing
That's 56% of your competition that aren't making the most of their listing.
While business listings on the significant review platforms are complimentary, a remarkably low number of companies actually use them.
Although we now know why client reviews are so powerful, most businesses apparently do not.
Source: LsaInsider
63.6% Of Customers Go To Google To Read Reviews Of A Business
Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) last.
These online review statistics show the general appeal of a website can just presume when it concerns trust.
Source: Review Trackers
Only 6 Percent Of Consumers Do Not Trust Client Reviews At All
According to client review stats, a massive 19% of consumers always rely on online reviews and never a make a purchase without checking out reviews.
Source: Statista
83 Percent Of Consumers Don't Trust Advertising
The traditional channels to reach customers aren't as influential as they used to be. The majority of users who no longer trust ads choose to pay attention to consumers' suggestions online.
Source: Statuslabs
91% Of Millennials Have Faith In Online Reviews As Much As Friends And Family
Online review stats place consumers' reviews as the most trustworthy source of suggestions. Online reviews generally carry the same weight as advice from loved ones.
Source: Brightlocal
61% Of Regional Businesses Have A Typical Ranking Of 4 Or 5 Stars
Typically two thirds of businesses have excellent and good ratings. Just 5% of companies have a rating listed below 3 stars.
Source: Brightlocal
60 Percent Of Consumers Consult Blog And Social Network Reviews On Their Mobile Devices Before Shopping
In-store shopping is affected considerably by blogs and reviews on social media. With men being twice as likely to be affected than women.
Reviews and score stats show individuals value the viewpoint of peers more than any other content.
Source: Collective Bias
Reviews Shared On Twitter Can Increase Sales By 6.46%
Online review stats show that reviews shared on Twitter, do more to boost sales than those on any other social network.
Source: Yotpo
More Than Half Of Shoppers Aged 25-34 Published Reviews
According to Statista, the younger generations are plainly the more opinionated ones.
Source: Statista