86% Of Customers Would Consider Writing A Review For A Business

Your consumers are your most important resource, and it's not just because of the money they spend at your business. They will be willing to share it if you offer them a good experience.

Source: Brightlocal

70 Percent Of Customers Need To Check Out A Minimum Of 4 Reviews Before They Can Trust A Business

4 reviews may be too few. Many people read a lot more reviews to get a clear view of how business is really doing. Do not depend upon that statistic alone.

Source: Brightlocal

70% Of Customers Prefer To Discover A Business Through Articles And Reviews, Rather Than Ads

Advertisements are all well and good, however it's worth trying a different approach as well. Reviews are by far the best method to find the truth about a service or product.

Source: Statuslabs

Consumer Reviews On Items Are Relied On Almost 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. Individuals trust other individuals opinions before they ever trust what the maker says. The reason, makers' descriptions are essentially advertisements.

Source: Martech Zone

A Lot Of Popular Items Have A Typical Rating Of 4.2 To 4.7

You can't make everybody pleased, which is why perfect 5 star ratings are suspicious. Somebody always has a little a gripe. That's why it is unnatural to get perfect 5 star ratings. Sometimes a lower ranking actually helps your overall rating.

According to consumer rating statistics, conversion rates start to reduce as scores rise above 4.7.

Source: Spiegel Research Center

Just 44 Percent Of Local Companies Have Actually Accepted Their Google My Business Listing

That's 56% of your competitors that aren't taking advantage of their listing.

While business listings on the major review platforms are totally free, a remarkably low number of companies actually make use of them.

Although we now know why customer reviews are so effective, most businesses apparently do not.

Source: LsaInsider

If A Business Deals With Problems Quickly And Effectively, 95% Of Unsatisfied Customers Will Go Back To A Company

Consumers do not anticipate you to be perfect. When things go wrong, they do expect you to resolve things. If there is nothing else a company can do to deal with an issue, a simple coupon can say "We are sorry" in a more attractive way.

Source: SocialMediaToday

Negative Reviews Can Boost Conversion By Up To 85%

It sounds crazy, however negative reviews can be a positive factor for users to devote more time on your site. According to online review statistics, individuals spend more than five times as long on a website when they check out negative reviews.

More than two thirds of users trust reviews more when there are a mix of positives and negatives. If there aren't any unfavorable ones, an overwhelming 95% suspect censorship or fabricated reviews.

Source: Reevoo

54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Business

The star score is the first thing customers see. Still, users focus on other elements too, like the quantity, recency, length, and sentiment of reviews. Each of these alone influences more than a 3rd of American consumers.

Source: Statista

Fifty Percent Of All Millennial's "Always" Check Out Online Reviews For Businesses

Younger individuals understand the value of being informed. User-generated content has an indisputable influence on consumers.

If businesses stop to consider the power of client reviews over millennials, they will understand what they've been losing out on. Older individuals are various though, just 6% of individuals aged 55 or older check out reviews.

Source: Brightlocal

Over Half Of Consumers Won't Utilize A Company If It Has Less Than A 4 Star Ranking

This stat is among numerous that show the importance of online ratings. Now that news of customer fulfillment travels this fast, keeping your customers happy is more crucial than ever.

57 percent of customers have searched for business with more than four stars in 2018, which is up from 48% in 2017.

Furthermore, 11% looked only for organizations with an ideal five star ranking.

Source: Brightlocal

53% Of Customers Anticipate Businesses To Respond Within A Week To Unfavorable Reviews

Online review statistics reveal that 63% of client reviews remain without a reaction. That's too bad, because those companies are losing customers that way.

Source: Review Trackers

The Majority Of Consumers Aged 25 To 34 Gave Reviews

According to Statista, the more youthful generations are clearly the more opinionated ones.

Source: Statista

49 Percent Of Consumers Consider The Quantity Of Online Reviews As An Essential Factor In Their Purchasing Decision

Consumers value not only the quality or nature of the reviews, however they consider their number and recency too.

The share of consumers, who pay attention to the variety of reviews is currently at 46 percent.

Source: Brightlocal

64 Percent Of Americans Agree That User-generated Content (client Reviews) Enhanced Their Shopping Experience In 2017

30 percent of customers who read client reviews, concur that it increases their buying confidence.

Businesses use the reviews to improve their products or services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

Positive Reviews Motivate 68% Of Consumers To Choose Local Businesses

Considering that the vast bulk of customers read reviews, you would want yours to be appealing to brand-new customers? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal