A Lot Of Best-selling Items Have An Average Rating Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star ratings are suspicious. Somebody always has a little bit of a gripe. That's why it is unnatural to get perfect 5 star ratings. In some cases a lower ranking actually helps your overall score.

According to consumer rating statistics, conversion rates start to reduce as ratings rise above 4.7.

Source: Spiegel Research Center

A One Star Boost In Ranking Can Lead To A 5% To 9% Increase In Business Profits

Businesses that treat customers fairly normally prosper, review sites help ensure of that.

Source: Statuslabs

72 Percent Of Clients Will Not Take Action Unless They Read Some Reviews

No matter how eye-catching your marketing is, you still require consumer reviews. There is no way around it. Customers are still going to hear you out, however they rely on other people more.

Source: My Testimonial Engine

60 Percent Of Consumers Seek Advice From Blog And Social Media Network Reviews On Their Mobile Devices Before Shopping

In-store purchasing is influenced substantially by blogs and reviews on social media. With males being two times as likely to be affected than women.

Reviews and ranking stats reveal individuals value the viewpoint of peers more than any other content.

Source: Collective Bias

63.6% Of Customers Visit Google To Read Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) last.

When it comes to trust, these online review stats show the basic appeal of a website can just go so far.

Source: Review Trackers

95% Of Travelers Check Out Online Reviews Prior To Scheduling Travel Services

Leisure and business travelers alike check out reviews to form a viewpoint. Business travelers read an average of 5 reviews vs. 6-7 for leisure travelers.

Source: Trust You

52% Of Consumers Trust A Product More If It Has Negative Reviews As Well

We already touched upon the negative and positive reviews and their effect on consumers. Nevertheless, all products have their faults, it raises red flags that possibly the reviews are phony if all of a products reviews are favorable. Customers expect to see some unfavorable reviews.

Source: Capterra

Unfavorable Reviews Can Improve Conversion By As Much As 85 Percent

It sounds crazy, however negative reviews can be a positive force for users to devote more time on your website. According to online review stats, people devote more than five times as long on a site when they read negative reviews.

When there are a mix of positives and negatives, more than two thirds of users trust reviews more. An overwhelming 95 percent suspect censorship or fabricated reviews if there aren't any negative ones.

Source: Reevoo

Reviews Are The Most Vital Part Of The Purchase Decision For Over 90% Of USA Customers

24% of US consumers consider reviews as 'extremely influential'.

To highlight the value of online reviews and ratings, did you know that 81% of consumers will pay more for a product with reviews and those very same customers are also willing to accept slower shipping times for such items.

Source: Turntonetworks

91% Of Millennials Have Confidence In Online Reviews As Much As Friends And Family

Online review stats place clients' reviews as the most reliable source of suggestions. Online reviews usually carry the exact same weight as recommendations from loved ones.

Source: Brightlocal

54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Company

The star score is the first thing customers see. Still, users take notice of other elements as well, like the quantity, recency, length, and belief of reviews. Each of these alone influences more than a 3rd of American consumers.

Source: Statista

67% Of Consumers Claim That Reviews Are A "Very Important" Factor When Choosing A Solution Provider

Reviews have a massive effect on their decision when clients have to pick a service provider.

Source: DemandGenReport

70% Of Customers Need To Read A Minimum Of Four Reviews Before They Can Trust A Business

4 reviews may be too few. Most people check out a lot more reviews to get a better idea of how the business is really doing. Do not depend upon that statistic alone.

Source: Brightlocal

Google Represents 57.5 Percent Of All Reviews Globally

Google is the clear winner as far as circulation goes, however they are not the only ones in the game.

Here's the online reviews distribution rankings:

Google with 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others with 8.6%.

Source: Review Trackers