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88% Of Americans Declared That Product Reviews Were The Most Prominent Factor When Purchasing Home Electronic Devices
Data reveal that reviews were more helpful than TV ads at 37%, social media at 23% and display advertisements at 49%.
Source: Statista
Reviews Are The 3rd Most Prominent Ranking Aspect For Google's Local 3 Pack
Review signals (amount, diversity, and so on) represent 15.44% of Google's algorithm for local ranking.
Only Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking factors go for the local 3 pack.
Source: Moz
49% Of Consumers Consider The Number Of Online Reviews As A Necessary Factor In Their Buying Decision
Customers value not only the quality or nature of the reviews, however they consider their quantity and recency too.
The share of customers, who take note of the number of reviews is currently at 46%.
Source: Brightlocal
Positive Reviews Encourage 68% Of Customers To Use Local Businesses
Considering that the vast majority of consumers check out reviews, you'd want yours to be enticing to new clients, right? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
A One Star Boost In Ranking Can Cause A 5% To 9% Boost In Business Profits
Businesses that treat customers well normally succeed, review websites help make sure of that.
Source: Statuslabs
82% Of Customers Check Out Review Sites Due To The Fact That They Want To Buy A Product Or A Service And Wish To Get The Truth About The Businesses Services And Products.
Users come since they have actually currently formed a purchase decision. The majority of them (89 percent) purchase within a week of their visit.
Source: RevLocal
One-half Of All Millennial's "Constantly" Read Online Reviews For Businesses
More youthful people know the worth of being informed. User-generated content has an unassailable influence on consumers.
If businesses think of the power of customer reviews over millennials, they will understand what they've been missing out on. Older people are different though, just 6% of individuals aged 55 or older check out reviews.
Source: Brightlocal
The Average Review Word Count Has Gotten 65% Shorter Since 2010
Recently reviews are shorter, simpler, and more straight to the point. The length of a review in 2019 is similar to that of a tweet.
Source: Review Trackers
74 Percent Of Local Businesses Have At Least One Google Review
One review is far from enough to improve your website's SERP ranking.
Looking at online scores stats, we discovered that a company needs to have an average of 40 reviews before customers "Award" it with a star.
Source: Brightlocal
USA Shoppers View "Product Performance" To Be The Most Valuable Detail In Product Reviews
They focus on various elements of the shopping experience when people check out reviews. However according to online review statistics, 60% of them are most thinking about the product's performance.
Client satisfaction, product quality and quality with time are the next couple of factors to consider for more than 50% of USA clients.
Source: Statista
53% Of Consumers Expect Companies To Respond Within A Week To Negative Reviews
Online review stats clarify that 63% of client reviews stay without a response. That's regrettable, because those businesses are losing customers that way.
Source: Review Trackers
Facebook Reviews Affect More Than 50% Of Consumers' Purchasing Decisions
Facebook is currently the most popular social network which can also affect our buying preferences.
According to social reviews stats, Facebook affects the majority of users' purchase decisions.
Facebook reviews statistics reveal that 4 out of 5 users are most likely to rely on a local business if it has positive reviews.
Source: RevLocal
If It Has Less Than A 4 Star Rating, More Than Half Of Customers Won't Use A Business
This stat is among many that illustrate the value of online rankings. Now that news of client fulfillment travels this quick, keeping your consumers pleased is more vital than ever.
57% of customers have looked for business with more than four stars in 2018, which is up from 48% in 2017.
Additionally, 11% looked just for services with an ideal five star rating.
Source: Brightlocal