If It Has Less Than A 4 Star Ranking, More Than Half Of Consumers Won't Use A Business

This stat is one of numerous that illustrate the value of online rankings. Now that news of customer complete satisfaction travels this fast, keeping your clients happy is more crucial than ever.

57% of consumers have actually searched for companies with more than four stars in 2018, which is up from 48% in 2017.

11 percent looked only for businesses with an ideal five star score.

Source: Brightlocal

63.6 Percent Of Consumers Visit Google To Look For Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) last.

These online review stats show the basic appeal of a website can only presume when it comes to trust.

Source: Review Trackers

A One Star Boost In Score Can Cause A 5% To 9% Boost In Business Revenue

Businesses that treat clients fairly usually prosper, review sites help make sure of that.

Source: Statuslabs

95% Of Travelers Read Online Reviews Prior To Scheduling Travel Services

Leisure and business tourists alike read reviews to form an opinion. Business travelers check out an average of 5 reviews vs. 6-7 for leisure travelers. 59% of all travelers report that they read reviews 'constantly' or 'very frequently'.

Source: Trust You

83 Percent Of Consumers Don't Trust Advertising

The traditional channels to reach clients aren't as influential as they used to be. The majority of users who no longer trust ads pick to take note of clients' recommendations online.

Source: Statuslabs

95% Of Dissatisfied Clients Will Go Back To A Business If A Business Takes Care Of Problems Rapidly And Effectively

Clients don't expect you to be perfect. They do expect you to deal with things when they go wrong. If there is absolutely nothing else a business can do to resolve an issue, a simple coupon can say "We are sorry" in a more attractive way.

Source: SocialMediaToday

61 Percent Of Regional Businesses Have A Typical Ranking Of 4 Or 5 Stars

Overall 2 out of 3 companies have good and awesome ratings. Only 5% of companies have a ranking below three stars.

Source: Brightlocal

90% Of Consumers Require Less Than 10 Reviews To Form A Viewpoint About A Business

You understand what individuals say about very first impressions?

Users get their impression of your businesses through reviews. Typically through less than 10 of them.

Think about asking your visitors to write one if you do not have reviews on your website.

Source: Martech Zone

Almost All Customers, Who Use Online Reviews, Read Them Early On In The Purchasing Process

Let's say you want to buy a brand-new car and there are a number of models which fit your criteria. How do you pick the very best one for you? Well, you read the reviews.

With the help of other consumers, you quickly choose a model that works for you. That's how positive reviews transform customers into consumers.

Source: Consumer Affairs

Reviews Are The Most Crucial Part Of The Purchase Choice For Over 90% Of American Customers

24% of US consumers consider reviews as 'very influential'.

To show the importance of online reviews and ratings, did you understand that 81% of customers will pay more for an item with reviews and those exact same consumers are also willing to accept slower shipping times for such products.

Source: Turntonetworks

70% Of Consumers Prefer To Find Out About A Business Via Reviews And Posts, Rather Than Advertisements

Ads are all well and good, but it's worth attempting a different approach too. Reviews are by far the best method to find the truth about a product or service.

Source: Statuslabs

If It Has Unfavorable Reviews As Well, 52% Of Customers Trust A Product More

We already touched upon the positive and negative reviews and their impact on customers. Nevertheless, all products have their faults, it raises red flags that maybe the reviews are fake if all of a products reviews are positive. People expect to see some negative reviews.

Source: Capterra

Only 6 Percent Of Customers Don't Rely On Client Reviews At All

According to client review stats, a whopping 19 percent of customers constantly trust online reviews and never a make a purchase without checking out reviews initially.

Source: Statista

Customer Reviews On Products Are Trusted Nearly 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. People trust other peoples viewpoints before they ever trust what the producer states. The reason, manufacturers' descriptions are generally ads.

Source: Martech Zone