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91% Of Millennials Trust In Online Reviews As Much As Family And Friends
Online review statistics place customers' reviews as the most credible source of recommendations. Online reviews typically carry the exact same weight as guidance from friends and family.
Source: Brightlocal
83% Of All Young People Were Invited To Give A Review Recently
Of those asked, 80% of clients did leave a review. In general, businesses have actually asked 66% of all clients to post a review on their business.
Source: Brightlocal
US Buyers View "Product Performance" To Be The Most Valuable Detail In Product Reviews
When individuals read reviews, they concentrate on various elements of the shopping experience. But according to online review statistics, 60% of them are most thinking about the item's performance.
Customer satisfaction, product quality and quality over time are the next couple of factors to consider for more than 50% of USA consumers.
Source: Statista
70% Of Customers Need To Check Out A Minimum Of 4 Reviews Before They Can Rely On A Business
Four reviews may be too few. Many people read many more reviews to get a clear view of how the business is really doing. Do not depend on that statistic alone.
Source: Brightlocal
Positive Reviews Encourage 68 Percent Of Customers To Use Local Businesses
Because the vast majority of customers check out reviews, you'd want yours to be appealing to new consumers, right? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
More Than Half Of Customers Will Not Utilize A Company If It Has Less Than A 4 Star Score
This stat is one of many that show the importance of online ratings. Now that news of customer satisfaction travels this fast, keeping your clients pleased is more important than ever.
57% of customers have searched for companies with more than 4 stars in 2018, which is up from 48% in 2017.
11% looked only for businesses with an ideal five star rating.
Source: Brightlocal
95% Of Travelers Check Out Online Reviews Prior To Booking Travel Related Services
Leisure and business travelers alike read reviews to form a viewpoint. Business tourists check out an average of 5 reviews vs. 6-7 for leisure travelers.
Source: Trust You
89% Of Customers Choose To Read Reviews Using Their Cell Phones
Be it via an app or a mobile internet browser, most people prefer to read reviews on their phones.
Source: Statista
Many Local Businesses Have An Average Of 39 Google Reviews
Individuals like to share their experience after they've gone to a supplier. Online review trends reveal individuals choose to comment if they had a positive experience, rather than a mediocre or negative one.
Source: Brightlocal
63.6% Of Customers Visit Google To Read Reviews Of A Business
Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) at the end.
These online review statistics reveal the basic appeal of a site can only go so far when it comes to trust.
Source: Review Trackers
74 Percent Of Regional Companies Have At Least 1 Google Review
One review is far from sufficient to improve your site's SERP ranking.
Looking at online scores statistics, we discovered that a business needs to have an average of 40 reviews before visitors "Award" it with a star.
Source: Brightlocal
72 Percent Of Customers Won't Take Action Before They Check Out Some Reviews
No matter how eye-catching your marketing is, you still require customer reviews. There is no skirting around it. Consumers are still happy to hear you out, however they trust other individuals more.
Source: My Testimonial Engine