52% Of Consumers Trust A Product More If It Has Unfavorable Reviews Too

We already touched upon the negative and positive reviews and their effect on customers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that possibly the reviews are phony. Customers anticipate to see some negative reviews.

Source: Capterra

Favorable Reviews Motivate 68 Percent Of Customers To Use Local Businesses

Since the large bulk of consumers check out reviews, you would want yours to be appealing to brand-new consumers? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

89% Of Shoppers Want To Read Reviews Using Their Smart Devices

Be it by means of an app or a mobile web browser, people young and old choose to read reviews on their phones.

Source: Statista

77% Of Buyers Do Not Trust Reviews That Are Older Than 3 Months

Consumers don't care how good your service or product was in the past. Because they are relevant and fresh, is part of why online reviews matter.

Customers know businesses lose their touch all the time, which is why most of them regard older reviews irrelevant.

It is for this reason that companies ought to be constantly asking for reviews.

Source: Statuslabs

Fifty Percent Of All Of The Millennial's "Always" Read Online Reviews For Companies

Younger people know the worth of being informed. User-generated material has an unassailable effect on consumers.

If businesses think of the power of client reviews over millennials, they will recognize what they've been losing out on. Older people are various though, only 6% of individuals aged 55 or older read reviews.

Source: Brightlocal

49% Of Customers Consider The Quantity Of Online Reviews As A Vital Consideration Of Their Purchasing Decision

Customers value not just the quality or nature of the reviews, but they consider their quantity and recency as well.

The share of clients, who take notice of the variety of reviews is currently at 46%.

Source: Brightlocal

89% Of Clients Read A Companies Reactions To Reviews

Not only do many consumers read the review replies, 30% of them highly value them. Nearly 96% read the reactions to their own reviews.

Source: Brightlocal

54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Organization

The star ranking is the first thing consumers see. Still, users take notice of other elements as well, like the quantity, recency, length, and belief of reviews. Each of these alone affects more than a 3rd of United States customers.

Source: Statista

95% Of Disappointed Customers Will Go Back To A Business If A Business Manages To Fix Problems Quickly And Effectively

Consumers do not expect you to be perfect. When things go wrong, they do expect you to deal with things. If there's nothing else a company can do to solve an issue, a simple coupon can say "We are sorry" in a more attractive way.

Source: SocialMediaToday

61 Percent Of Local Businesses Have An Average Ranking Of 4 To 5 Stars

Generally two-thirds of companies have good and exceptional ratings. Just 5% of companies have a ranking listed below three stars.

Source: Brightlocal

Online Product Reviews About An Item Can Amplify Its Conversion Rate By More Than 270 Percent

User review stats reveal the purchase likelihood for an item with 5 reviews is 270% higher than the exact same product without reviews.

Source: Spiegel Research Center