95 Percent Of Travelers Check Out Online Reviews Prior To Reserving Travel Services

Leisure and business travelers alike read reviews to form an opinion. Business tourists read an average of 5 reviews vs. 6-7 for leisure tourists. 59% of all tourists report that they read reviews 'constantly' or 'very often'.

Source: Trust You

More Than Four Negative Reviews About A Business Or Service Might Reduce Sales By 70%

One negative review is enough for 35 percent of a site's visitors to decide not to purchase. 3 negative reviews can cost a business 59% fewer sales.

Of course, they can be compensated by the large variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

One-half Of All Millennial's "Constantly" Read Online Reviews For Businesses

Younger individuals understand the value of being informed. User-generated material has an indisputable impact on customers.

If businesses think of the power of customer reviews over millennials, they will realize what they've been missing out on. Older people are various though, just 6% of people aged 55 or older check out reviews.

Source: Brightlocal

70 Percent Of Consumers Need To Check Out A Minimum Of Four Reviews Before They Can Trust A Business

4 reviews may be too few. Most people check out many more reviews to get a clear view of how the business is in fact doing. Do not depend on that figure alone.

Source: Brightlocal

Negative Reviews Can Boost Conversion By As Much As 85 Percent

It sounds crazy, however negative reviews can be a positive factor for users to devote more time on your website. According to online review data, people devote more than five times as long on a website when they check out negative reviews.

When there are a mix of positives and negatives, more than two thirds of users trust reviews more. A frustrating 95% suspect censorship or faked reviews if there aren't any unfavorable ones.

Source: Reevoo

82 Percent Of Customers Check Out Review Websites Due To The Fact That They Want To Purchase A Service Or An Item And Want To Get The Facts About The Businesses Products And Services.

Review sites are locations that customers go to get the facts about a item, service or business . Users come because they have actually already formed a buying decision. The bulk of them (89 percent) purchase within a week of their visit. And 29% do so in 24 hours.

Source: RevLocal

71% Of Millennials Browse Customer Reviews Of Professional Services

Over half of all individuals in need of an expert service turn to online reviews.

According to online reviews statistics, 59% used online reviews to choose an attorney or a doctor.

Young people (age 18-35) are much more inclined to employ an expert based on online reviews. Only 19% of millennials will think about working with a legal representative without any.

Source: Thomson Reuters

91 Percent Of Millennials Depend On Online Reviews As Much As Family And Friends

Online review stats put customers' reviews as the most credible source of recommendations. Online reviews typically bring the exact same weight as advice from friends and family.

Source: Brightlocal

60 Percent Of Consumers Seek Advice From Blog And Social Media Network Reviews On Their Cell Phones Before Shopping

In-store purchasing is influenced considerably by blogs and reviews on social networks. With males being two times as likely to be influenced than women.

Reviews and ranking statistics show people value the opinion of peers more than any other content.

Source: Collective Bias

The Typical Review Word Count Has Gotten 65% Much Shorter Since 2010

Recently reviews are much shorter, simpler, and more straight to the point. The word count of a review in 2019 is equivalent to that of a twitter tweet.

Source: Review Trackers

Software Reviews Impact Over 98% Of All Buyers

18% of software buyers consider reviews to be an essential factor in the purchase process. Software application reviews have no effect whatsoever on only 2 percent of customers. Two thirds of them read more than 6 reviews to make up their mind and 14 percent of them read more than 20 reviews.

Source: Capterra

67% Of Consumers Admit Reviews Are A "Very Crucial" Factor When Choosing A Service Provider

When consumers have to select a solution provider, reviews have a massive impact on their decision.

Source: DemandGenReport

If They Were Asked, 77% Of Clients Would Likely Leave A Review

More than a 35% would leave a review to educate others about their consumer experience and 24% would rather direct their review to the business itself.

Over a 26% would be willing to give a review to help other individuals with their choice making process.

Source: Podium

86% Of Consumers Would Consider Composing A Review For A Business

Your clients are your most important resource, and it's not only because of the cash they spend at your business. If you give them an excellent experience, they will want to share it.

Source: Brightlocal