63.6 Percent Of Consumers Visit Google To Read Reviews Of A Business

Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) last.

These online review statistics reveal the basic popularity of a website can only go so far when it concerns trust.

Source: Review Trackers

Many Local Companies Have An Average Of 39 Google Reviews

People like to share their experience after they have gone to a vendor. Online review trends show individuals prefer to comment if they had a favorable experience, instead of a negative or average one.

Source: Brightlocal

54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Business

The star rating is the first thing customers see. Still, users take notice of other aspects too, like the amount, recency, length, and sentiment of reviews. Each of these alone influences more than a third of US consumers.

Source: Statista

83% Of All Younger People Were Invited To Submit A Review Recently

Of those asked, 80% of customers did submit a review. In general, companies have asked 66% of all consumers to leave a review on their company.

Source: Brightlocal

Many Best-selling Products Have An Average Ranking Of 4.2 To 4.7

You can't make everyone pleased, which is why perfect 5 star scores are suspicious. Someone always has a little bit of a gripe. That's why it is abnormal to get perfect 5 star rankings. In some cases a lower ranking really helps your overall rating.

According to customer rating stats, conversion rates begin to reduce as ratings rise above 4.7.

Source: Spiegel Research Center

More Than Half Of Clients Aged 25-34 Published Reviews

According to Statista, the more youthful generations are apparently the more opinionated ones.

Source: Statista

Positive Reviews Motivate 68 Percent Of Consumers To Use A Local Business

Considering that the vast bulk of customers read reviews, you'd want yours to be appealing to new clients? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

91 Percent Of Millennials Trust Online Reviews As Much As Friends And Family

Online review stats place clients' reviews as the most credible source of recommendations. Online reviews usually carry the same weight as recommendations from loved ones.

Source: Brightlocal

Only 6% Of Consumers Do Not Rely On Consumer Reviews At All

According to customer review data, a whopping 19% of customers always rely on online reviews and never a purchase without checking out reviews first.

Source: Statista

Only 44 Percent Of Local Businesses Have Accepted Their Google My Business Listing

That's 56% of your competition that aren't making the most of their listing.

While business listings on the significant review platforms are free, a remarkably low number of businesses really make use of them.

Although we now understand why consumer reviews are so effective, the majority of businesses obviously do not.

Source: LsaInsider

30% Of Clients Feel Comfortable With A Business Which Reacts To Online Reviews

Communicating with your clients builds their trust. Even something as basic as reacting to their remarks and reviews can make them feel appreciated.

As you might anticipate, clients who feel this way are more willing to invest more cash with a company.

Source: Statuslabs

67% Of Consumers Claim Reviews Are A "Very Crucial" Factor When Selecting A Solution Provider

Reviews have an enormous impact on their decision when customers have to choose a service provider.

Source: DemandGenReport

83% Of Consumers Do Not Trust Advertising

The conventional channels to reach consumers aren't as influential as they utilized to be. A lot of users who no longer trust ads choose to take note of consumers' suggestions online.

Source: Statuslabs

The Typical Review Length Has Gotten 65% Much Shorter Since 2010

Presently reviews are shorter, simpler, and more straight to the point. The length of a review in 2019 is equivalent to that of tweet on twitter.

Source: Review Trackers

Facebook Reviews Affect More Than 50% Of Customers' Buying Decisions

Facebook is presently the most popular social media which can likewise affect our purchasing decisions.

According to social media reviews stats, Facebook affects over half of users' purchase decisions.

If it has positive reviews, Facebook reviews stats expose that four out of five users are more likely to rely on a local business.

Source: RevLocal

77% Of Clients Do Not Trust Reviews That Are Older Than Three Months

Clients don't care how excellent your product or service was in the past. Part of why online reviews matter is because they are fresh and relevant.

Customers understand businesses lose their touch all the time, which is why the majority of them regard older reviews unimportant.

It is for this reason that businesses should to be continuously requesting reviews.

Source: Statuslabs

60 Percent Of Consumers Refer To Blog And Social Media Network Reviews On Their Mobile Phones Before Shopping

In-store shopping is affected considerably by blogs and reviews on social media. With males being two times as likely to be influenced than women.

Reviews and rating stats reveal individuals value the viewpoint of peers more than any other material.

Source: Collective Bias

15% Of Buyers Do Not Trust Businesses Without Online Reviews

No trust implies no interactions. 15% of possible customers will not even think about doing business with a business they can't discover opinions about.

Source: Statuslabs