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64% Of Americans Agree That User-generated Content (consumer Reviews) Enhanced Their Shopping Experience In 2017
30 percent of customers who check out consumer reviews, concur that it increases their buying confidence.
Businesses use the reviews to improve their products and services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
Reviews Are The 3rd Most Influential Ranking Element For Google's Local 3 Pack
Review signals (amount, variety, and so on) represent 15.44% of Google's algorithm for local ranking.
Just Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking aspects go for the local 3 pack.
Source: Moz
89% Of Consumers Review A Companies Replies To Reviews
Not only do most customers check out the review replies, 30% of them hold them in high regard. Almost 96% read the reactions to their own reviews.
Source: Brightlocal
USA Buyers Consider "Product Performance" To Be The Most Valuable Information In Product Reviews
When people check out reviews, they focus on different elements of the shopping experience. However according to online review statistics, 60% of them are most interested in the item's performance.
Client satisfaction, product quality and quality with time are the next few considerations for more than 50% of US consumers.
Source: Statista
Online Reviews Affect 67.7% Of Customer Buying Decisions
More than two-thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
Unfavorable Reviews Can Increase Conversion By Up To 85 Percent
It sounds crazy, but negative reviews can be a positive force for users to spend more time on your website. According to online review data, individuals devote more than 5 times as long on a site when they check out negative reviews.
When there are a mix of negatives and positives, more than two-thirds of users trust reviews more. An overwhelming 95% suspect censorship or fabricated reviews if there aren't any negative ones.
Source: Reevoo
74% Of Regional Businesses Have At Least One Google Review
A single review is far from sufficient to improve your website's SERP ranking.
Looking at online scores data, we found out that a business needs to have approximately 40 reviews before buyers "Award" it with a star.
Source: Brightlocal
82 Percent Of Customers Check Out Review Websites Because They Want To Buy An Item Or A Service And Wish To Get The Truth About The Businesses Services And Products.
Review websites are places that people go to get the truth about a business, product or service . Users come because they have actually currently formed a buying decision. The bulk of them (89 percent) buy within a week of their visit. And 29 percent do so within 24 hours.
Source: RevLocal
Buyers Checking Out Reviews On A Mobile Device Are 127 Percent Most Likely To Make A Purchase Than Desktop Users
Mobile users choose to get things done quicker. Therefore, buying decisions are made quickly.
Online reviews are obviously convincing, yet marketers haven't necessarily come to value the power of them.
Source: Martech Zone
Only 6 Percent Of Customers Do Not Trust Client Reviews At All
According to consumer review data, a whopping 19 percent of consumers always rely on online reviews and never ever a make a purchase without reading reviews.
Source: Statista
89% Of Clients Like To Read Reviews Using Their Cell Phones
Be it through an app or a mobile browser, folks choose to read reviews on their mobile phones.
Source: Statista