Positive Reviews Encourage 68 Percent Of Customers To Choose Local Businesses

Considering that the huge bulk of customers read reviews, you would want yours to be appealing to new customers? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

United States Consumers Regard "Product Performance" To Be The Most Useful Detail In Product Reviews

They focus on various elements of the shopping experience when people check out reviews. But according to online review stats, 60% of them are most thinking about the item's performance.

Customer satisfaction, product quality and quality in time are the next few considerations for more than 50% of US consumers.

Source: Statista

Clients Reading Reviews On A Mobile Device Are 127 Percent Most Likely To Purchase Than Desktop Users

Mobile users choose to get things done much faster. Purchasing decisions are made rapidly.

Online reviews are certainly convincing, yet online marketers haven't necessarily come to value the power of them.

Source: Martech Zone

77% Of Users Don't Rely On Reviews That Are Older Than Three Months

Consumers don't care how great your product or service was in the past. Part of why online reviews matter is because they are relevant and fresh.

Customers understand businesses lose their touch all the time, which is why most of them consider older reviews irrelevant.

It is for this reason that companies need to be continuously asking for reviews.

Source: Statuslabs

88% Of Executives Regard Reputation Risk As A Leading Business Issue

Reputation management stats show a company's reputation does not affect simply the clients. Potential employees also take a look at ratings and read reviews.

Source: Deloitte

A One Star Increase In Ranking Can Cause A 5% To 9% Increase In Business Revenue

Businesses that treat customers fairly normally prosper, review websites help make certain of that.

Source: Statuslabs

49% Of Consumers Consider The Number Of Online Reviews As A Necessary Consideration Of Their Purchasing Decision

Customers value not only the quality or nature of the reviews, but they consider their quantity and recency also.

The share of customers, who take notice of the number of reviews is presently at 46%.

Source: Brightlocal

60% Of Consumers Check Out Blog And Social Media Reviews On Their Mobile Phones Prior To Shopping

In-store shopping is influenced substantially by blogs and reviews on social media. With males being twice as likely to be influenced than ladies.

Reviews and score data reveal individuals value the viewpoint of peers more than any other content.

Source: Collective Bias

Online Reviews Impact 67.7% Of Customer Buying Decisions

More than two thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

67% Of Customers Say Reviews Are A "Very Important" Factor When Choosing A Service Provider

Reviews have a huge impact on their decision when consumers have to pick a solution provider.

Source: DemandGenReport

More Than 4 Negative Reviews About A Company Or Service May Reduce Sales By 70%

One negative review suffices for 35% of a site's visitors to decide not to buy. Three negative reviews can cost a business 59 percent fewer sales.

Of course, they can be compensated by the large variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

86 Percent Of Consumers Would Consider Composing A Review For A Business

Your customers are your most valuable resource, and it's not just because of the money they invest at your business. If you give them a good experience, they will be willing to share it.

Source: Brightlocal

70% Of Customers Choose To Learn About A Business By Means Of Reviews And Articles, Rather Than Advertisements

Ads are all well and good, however it's worth attempting a different approach as well. Reviews are without a doubt the best method to discover the truth about a service or product.

Source: Statuslabs