More Than 4 Negative Reviews About A Company Or Product May Reduce Sales By 70%

One negative review is enough for 35 percent of a website's visitors to choose not to purchase. Three negative reviews can cost a business 59 percent fewer sales.

Naturally, they can be compensated by the sheer number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

86 Percent Of Consumers Would Consider Writing A Review For A Business

Your clients are your most valuable resource, and it's not only because of the cash they spend at your business. If you provide a good experience, they will want to share it.

Source: Brightlocal

Customer Reviews On Products Are Trusted Almost 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. People trust other peoples opinions before they ever trust what the producer states. The reason, manufacturers' descriptions are essentially advertisements.

Source: Martech Zone

More Than Half Of Shoppers Aged 25 To 34 Submitted Reviews

According to Statista, the more youthful generations are obviously the more vocal ones.

Source: Statista

One-half Of All Millennial's "Constantly" Read Online Reviews For Businesses

Younger people know the worth of being informed. User-generated content has an unassailable effect on customers.

They will recognize what they've been missing out on if businesses stop to consider the power of client reviews over millennials. Older people are various though, just 6% of individuals aged 55 or older check out reviews.

Source: Brightlocal

30% Of Consumers Feel Positive About A Business Which Responds To Online Reviews

Communicating with your customers builds their trust. Even something like reacting to their remarks and reviews can make them feel appreciated.

As you might expect, customers who feel this way are going to spend more cash with a company.

Source: Statuslabs

89% Of Shoppers Want To Read Reviews On Their Mobile Phones

Be it through an app or a mobile internet browser, individuals choose to read reviews on their mobile phones.

Source: Statista

A Single Business Review Can Lift Its Conversions By 10 Percent

Online review stats show user-generated material can do wonders in regards to conversions.

A single review can have an enormous impact on your business.

A hundred reviews can boost your conversion rates by as much as 37 percent. 2 hundred can provide an astonishing 44 percent increase.

Source: RevLocal

73% Of Customers Think Customer Reviews Are More Crucial Than Star And Number Scores

Online review data make it clear individuals aren't pleased with scores alone.

Consumer reviews make the stats appear more authentic which is what the potential customers are searching for. Nearly a third of customers say composed reviews are the only feature that makes them think the sites' reviews are helpful and pertinent.

Source: Fan and Fuel

52% Of Consumers Rely On A Product More If It Has Unfavorable Reviews Also

We already discussed the positive and negative reviews and their effect on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that maybe the reviews are phony. People expect to see some negative reviews.

Source: Capterra

Clients Reading Reviews On A Mobile Device Are 127% More Likely To Buy Than Desktop Users

Mobile users choose to get things done quicker. Therefore, buying decisions are made quickly.

Online reviews are clearly persuasive, yet marketers haven't always come to appreciate the power of them.

Source: Martech Zone

Online Reviews Affect 67.7% Of Customer Purchasing Decisions

More than two-thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

Facebook Reviews Affect More Than 50 Percent Of Consumers' Buying Decisions

Facebook is presently the most popular social media which can also influence our buying decisions.

According to social reviews stats, Facebook affects the majority of users' purchase decisions.

If it has positive reviews, Facebook reviews statistics expose that 4 out of 5 users are likely to rely on a local business.

Source: RevLocal

95 Percent Of Travelers Check Out Online Reviews Prior To Booking Travel Related Services

Leisure and business travelers alike check out reviews to form an opinion. Business travelers read an average of 5 reviews vs. 6-7 for leisure tourists.

Source: Trust You

70 Percent Of Consumers Prefer To Discover A Business Via Reviews And Short Articles, Instead Of Advertisements

Ads are all well and good, however it's worth trying a different approach also. Reviews are without a doubt the best way to find the truth about a service or product.

Source: Statuslabs

Google Accounts For 57.5 Percent Of All Reviews Worldwide

Google is in the lead here, followed by Facebook as a distant second.

These are the online reviews circulation rankings:

Google at 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others with 8.6%.

Source: Review Trackers