52% Of Customers Trust A Product More If It Has Unfavorable Reviews Also

We already touched upon the positive and negative reviews and their result on consumers. However, all products have their faults, it raises red flags that perhaps the reviews are phony if all of a products reviews are positive. People anticipate to see some negative reviews.

Source: Capterra

61% Of Local Businesses Have An Average Ranking Of 4 To 5 Stars

Generally two-thirds of businesses have exceptional and great rankings. Only 5% of businesses have a ranking below three stars.

Source: Brightlocal

Unfavorable Reviews Can Increase Conversion By As Much As 85 Percent

It sounds insane, however negative reviews can be a positive force for users to spend more time on your website. According to online review statistics, people spend more than five times as long on a website when they check out negative reviews.

When there are a mix of negatives and positives, more than two-thirds of users trust reviews more. If there aren't any unfavorable ones, a frustrating 95% suspect censorship or fabricated reviews.

Source: Reevoo

83% Of Customers Don't Rely On Advertising

The standard channels to reach consumers aren't as prominent as they utilized to be. A lot of users who no longer trust ads pick to take notice of consumers' suggestions online.

Source: Statuslabs

Customer Reviews On Items Are Relied On Nearly 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. Individuals trust other peoples viewpoints before they ever trust what the maker states. The reason, producers' descriptions are essentially advertisements.

Source: Martech Zone

Reviews Are The Third Most Prominent Ranking Element For Google's Local 3 Pack

Review signals (amount, variety, etc.) represent 15.44% of Google's algorithm for local ranking.

Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

82 Percent Of Customers Go To Review Sites Due To The Fact That They Want To Acquire A Service Or A Product And Want To Get The Facts About Business Services And Products.

Review websites are locations that people go to get the truth about a business, services or product . Due to the fact that they have currently formed a buying decision, users come. The majority of them (89%) buy within a week of their visit. And 29% do so in 24 hours.

Source: RevLocal

Reviews Are The Most Essential Part Of The Purchase Decision For Over 90% Of United States Customers

24% of US shoppers consider reviews as 'extremely influential'.

To highlight the significance of online reviews and rankings, did you know that 81% of customers will pay more for an item with reviews and those very same customers are also willing to accept slower shipping times for such products.

Source: Turntonetworks

67% Of Customers Claim Reviews Are A "Very Crucial" Factor When Selecting A Solution Provider

When consumers need to select a service provider, reviews have an enormous influence on their decision.

Source: DemandGenReport

64% Of Americans Concur That User-generated Content (customer Reviews) Enhanced Their Shopping Experience In 2017

30% of consumers who read consumer reviews, agree that it increases their purchasing confidence.

Businesses use the reviews to enhance their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

If They Were Asked, 77% Of Clients Would Certainly Submit A Review

More than a 35% would leave a review to inform others about their customer encounter and 24% would definitely direct their review to the business itself.

Over a 26% would be willing to give a review to help other people with their decision making process.

Source: Podium

Reviews Posted On Twitter Can Help Boost Sales By 6.46%

Online review statistics reveal that reviews shared on Twitter, do more to boost sales than those on any other social network.

Source: Yotpo

USA Consumers View "Product Performance" To Be The Most Useful Info In Product Reviews

When people check out reviews, they concentrate on various elements of the shopping experience. However according to online review stats, 60% of them are most interested in the product's performance.

Customer satisfaction, product quality and quality in time are the next couple of factors to consider for more than 50% of US consumers.

Source: Statista

90% Of Individuals Require Less Than 10 Reviews To Form A Viewpoint About A Business

You understand what individuals say about impressions, right?

Users get their first impression of your businesses through reviews. Typically through less than 10 of them.

Think about asking your visitors to write one if you do not have reviews on your site.

Source: Martech Zone

15% Of People Do Not Trust Businesses Without Any Online Reviews

No trust implies no interactions. 15% of prospective customers won't even consider working with a business they can't find opinions about.

Source: Statuslabs

Just 6 Percent Of Consumers Do Not Trust Consumer Reviews At All

According to client review data, a massive 19 percent of consumers constantly trust online reviews and never a make a purchase without checking out reviews.

Source: Statista

Google Represents 57.5 Percent Of All Reviews Throughout The World

Google is in the lead here, followed by Facebook as a far-off second.

These the online reviews circulation rankings:

Google with 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others at 8.6%.

Source: Review Trackers

Many Popular Products Have An Average Score Of 4.2 To 4.7

You can't make everyone delighted, which is why perfect 5 star ratings are suspicious. Somebody always has a bit of a gripe. That's why it is unnatural to get perfect 5 star scores. In some cases a lower score really helps your overall rating.

According to consumer rating stats, conversion rates start to reduce as scores rise above 4.7.

Source: Spiegel Research Center