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Customers Reading Reviews On A Mobile Phone Are 127 Percent Most Likely To Purchase Than Desktop Users
Mobile users choose to get things done much faster. For that reason, buying decisions are made quickly.
Online reviews are certainly convincing, yet marketers have not always come to appreciate the power of them.
Source: Martech Zone
53% Of Customers Anticipate Companies To Respond Within A Week To Unfavorable Reviews
Online review stats show that 63% of consumer reviews remain without a reaction. That's regrettable, because those companies are losing customers that way.
Source: Review Trackers
Negative Reviews Can Improve Conversion By As Much As 85 Percent
It sounds insane, however negative reviews can be a positive factor for users to devote more time on your website. According to online review data, people spend more than 5 times as long on a website when they check out negative reviews.
When there are a mix of positives and negatives, more than two thirds of users trust reviews more. If there aren't any negative ones, a frustrating 95% suspect censorship or faked reviews.
Source: Reevoo
88% Of Americans Revealed That Product Reviews Were The Most Prominent Factor When Buying Home Electronic Devices
Data reveal that reviews were more successful than Television ads at 37%, social networks at 23% and display ads at 49%.
Source: Statista
More Than Half Of Individuals Aged 25-34 Published Reviews
According to Statista, the more youthful generations are apparently the more opinionated ones.
Source: Statista
67% Of Customers Say Reviews Are A "Very Crucial" Factor When Picking A Service Provider
When consumers have to pick a solution provider, reviews have a massive impact on their decision.
Source: DemandGenReport
Customer Reviews On Products Are Trusted Nearly 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the producers' description. Individuals trust other individuals opinions before they ever trust what the maker states. The reason, manufacturers' descriptions are generally advertisements.
Source: Martech Zone
70% Of Customers Choose To Learn About A Business Through Short Articles And Reviews, Instead Of Advertisements
Advertisements are all well and good, but it's worth attempting a different approach too. Reviews are by far the very best method to find the truth about a product or service.
Source: Statuslabs
A Lot Of Best Selling Items Have An Average Rating Of 4.2 To 4.7
You can't make everyone pleased, which is why perfect 5 star scores are suspicious. Somebody always has a little bit of a gripe. That's why it is abnormal to get perfect 5 star ratings. In some cases a lower score actually helps your overall rating.
According to customer rating statistics, conversion rates begin to decrease as scores rise above 4.7.
Source: Spiegel Research Center
61 Percent Of Local Businesses Have A Typical Ranking Of 4 To 5 Stars
Typically 2 out of 3 businesses have excellent and awesome scores. Only 5% of businesses have a rating listed below three stars.
Source: Brightlocal
89% Of Customers Want To Read Reviews On Their Cell Phones
Be it through an app or a mobile internet browser, most people choose to read reviews on their phones.
Source: Statista
90% Of Customers Need Less Than 10 Reviews To Form A Viewpoint About A Business
You know what people say about first impressions, right?
Users get their impression of your businesses through reviews. Usually through less than 10 of them.
If you don't have reviews on your website, think about asking your visitors to write one.
Source: Martech Zone