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95 Percent Of Travelers Read Online Reviews Prior To Scheduling Travel Related Services
Leisure and business travelers alike check out reviews to form an opinion. Business tourists check out an average of 5 reviews vs. 6-7 for leisure tourists.
Source: Trust You
Customer Reviews On Products Are Trusted Practically 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the makers' description. People trust other individuals viewpoints before they ever trust what the manufacturer says. The reason, makers' descriptions are generally ads.
Source: Martech Zone
Just 44 Percent Of Local Companies Have Accepted Their Google My Business Listing
That's 56 percent of your competitors that aren't taking advantage of their listing.
While business listings on the major review platforms are totally free, a remarkably low number of businesses really make use of them.
Although we now understand why consumer reviews are so powerful, many businesses apparently don't.
Source: LsaInsider
US Buyers View "Product Performance" To Be The Most Useful Detail In Product Reviews
They focus on different aspects of the shopping experience when individuals check out reviews. But according to online review stats, 60% of them are most interested in the product's performance.
Client satisfaction, product quality and quality with time are the next couple of factors to consider for more than 50% of American clients.
Source: Statista
A Lone Business Review Can Raise Its Conversions By 10 Percent
Online review stats reveal user-generated material can do miracles in regards to conversions.
A single review can have a massive influence on your business.
A hundred reviews can boost your conversion rates by as much as 37%. Two hundred can provide a mind-blowing 44 percent increase.
Source: RevLocal
70% Of Customers Choose To Discover A Business Through Reviews And Articles, Instead Of Ads
Ads are all well and good, however it's worth attempting a different approach also. Reviews are without a doubt the very best method to find the truth about a product or service.
Source: Statuslabs
The Typical Review Length Has Become 65% Much Shorter Since 2010
Lately reviews are shorter, simpler, and more straight to the point. The length of a review in 2019 is equivalent to that of a tweet.
Source: Review Trackers
91% Of Businesses Think The Business's Star Rating Can Determine Whether They Win Or Lose A Prospective Team Member
The 86% of companies doubt the integrity of online reviews. Nonetheless, they realize the massive impact user scores have on their business. Unfavorable consumer or staff member reviews can affect 90% of job seekers.
Source: Career Arc
More Than 4 Negative Reviews About A Business Or Product Might Decrease Sales By 70%
One negative review is enough for 35 percent of a site's visitors to choose not to buy. 3 negative reviews can cost a business 59% fewer sales.
Of course, they can be compensated by the sheer number of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
Facebook Reviews Affect More Than 50% Of Consumers' Buying Decisions
Facebook is currently the most popular social network which can also influence our purchasing preferences.
According to social media reviews stats, Facebook impacts the majority of users' purchase choices.
Facebook reviews stats expose that 4 out of five users are more likely to rely on a local business if it has positive reviews.
Source: RevLocal
83% Of All Younger People Were Invited To Give A Review Recently
Of those asked, 80% of consumers did give a review. In general, businesses have asked 66% of all consumers to post a review on their company.
Source: Brightlocal