Online Reviews Affect 67.7% Of Consumer Buying Decisions

More than two thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

70% Of Customers Prefer To Learn About A Business Through Reviews And Posts, Rather Than Ads

Ads are all well and good, however it's worth attempting a different approach also. Reviews are without a doubt the very best way to discover the truth about a service or product.

Source: Statuslabs

More Than Half Of Clients Aged 25 To 34 Posted Reviews

According to Statista, the younger generations are unsurprisingly the more vocal ones.

Source: Statista

Almost All Customers, Who Use Online Reviews, Read Them Very Early In The Purchasing Process

Let's say you want to purchase a new vehicle and there are several models which fit your requirements. How do you pick the very best one for you? Well, you read reviews.

With the help of other people, you quickly select one that works for you. That's how positive reviews convert consumers into consumers.

Source: Consumer Affairs

91% Of Companies Think The Company's Star Rating Can Determine Whether They Win Or Lose A Prospective Team Member

The 86% of companies doubt the integrity of online reviews. However, they understand the enormous effect user rankings have on their business. Unfavorable customer or staff member reviews can affect 90% of job seekers.

Source: Career Arc

74% Of Local Businesses Have At A Minimum, One Google Review

A single review is far from sufficient to enhance your website's SERP ranking.

Taking a look at online scores stats, we found out that a business requires to have an average of 40 reviews before people "Award" it with a star.

Source: Brightlocal

77% Of Clients Do Not Trust Reviews That Are Older Than 3 Months

Consumers don't care how good your service or product was in the past. Part of why online reviews matter is because they are relevant and fresh.

Consumers understand businesses lose their touch all the time, which is why the majority of them find older reviews unimportant.

It is for this reason that companies should to be continuously asking for reviews.

Source: Statuslabs

More Than 4 Negative Reviews About A Business Or Service Might Reduce Sales By 70%

One negative review is enough for 35 percent of a website's visitors to choose not to purchase. 3 negative reviews can cost a business 59 percent fewer sales.

Of course, they can be compensated by the sheer variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Reviews Are The 3rd Most Prominent Ranking Factor For Google's Local 3 Pack

Review signals (quantity, variety, and so on) represent 15.44% of Google's algorithm for local ranking.

Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

86 Percent Of Customers Would Think About Writing A Review For A Business

Your consumers are your most valuable resource, and it's not just because of the money they invest at your business. They will be prepared to share it if you offer them a great experience.

Source: Brightlocal

67% Of Consumers Report Reviews Are A "Extremely Crucial" Factor When Picking A Solution Provider

Reviews have a huge impact on their decision when clients have to select a solution provider.

Source: DemandGenReport

90% Of Clients Need Less Than 10 Reviews To Form A Viewpoint About A Business

You understand what individuals state about very first impressions?

Users get their impression of your businesses through reviews. Typically through less than 10 of them.

Consider asking your visitors to write one if you do not have reviews on your website.

Source: Martech Zone