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91% Of Millennials Trust Online Reviews As Much As Loved Ones
Online review statistics place clients' reviews as the most trustworthy source of suggestions. Online reviews normally carry the exact same weight as suggestions from family and friends.
Source: Brightlocal
Reviews Are The Third Most Influential Ranking Factor For Google's Local 3 Pack
Review signals (amount, variety, etc.) account for 15.44% of Google's algorithm for local ranking.
Just Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking aspects go for the local 3 pack.
Source: Moz
Reviews Posted On Twitter Can Increase Revenues By 6.46%
Online review stats reveal that reviews shared on Twitter, do more to grow sales than those on any other social network.
Source: Yotpo
89% Of Individuals Want To Read Reviews Using Their Cell Phones
Be it via an app or a mobile internet browser, customers choose to read reviews on their cell phones.
Source: Statista
Many Popular Items Have A Typical Rating Of 4.2 To 4.7
You can't make everybody pleased, which is why perfect 5 star rankings are suspicious. Somebody always has a little a gripe. That's why it is unnatural to get perfect 5 star rankings. In some cases a lower ranking really helps your overall rating.
According to customer rating stats, conversion rates begin to decrease as rankings rise above 4.7.
Source: Spiegel Research Center
83% Of All Younger People Were Asked To Post A Review Recently
Of those asked, 80% of customers did leave a review. Overall, businesses have asked 66% of all consumers to submit a review on their business.
Source: Brightlocal
A Lot Of Local Businesses Have An Average Of 39 Google Reviews
Individuals like to share their experience after they've visited a supplier. Online review trends show people prefer to comment if they had a favorable experience, rather than a average or unfavorable one.
Source: Brightlocal
Google Accounts For 57.5% Of All Reviews Globally
Google is in the lead here, followed by Facebook as a far-off second.
These the online reviews distribution rankings:
Google at 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others with 8.6%.
Source: Review Trackers
One-half Of All Of The Millennial's "Always" Read Online Reviews For Companies
More youthful individuals understand the worth of being informed. User-generated content has an indisputable influence on customers.
They will understand what they've been missing out on if businesses stop to consider the power of customer reviews over millennials. Older individuals are different though, only 6% of individuals aged 55 or older read reviews.
Source: Brightlocal
USA Consumers Regard "Product Performance" To Be The Most Helpful Info In Product Reviews
They focus on different elements of the shopping experience when individuals check out reviews. But according to online review stats, 60% of them are most thinking about the product's performance.
Client satisfaction, product quality and quality with time are the next couple of considerations for more than 50% of US customers.
Source: Statista
53% Of Customers Anticipate Businesses To Answer Back Within A Week To Negative Reviews
Online review stats show that 63% of customer reviews stay without a reply. That's too bad, because those businesses are losing consumers that way.
Source: Review Trackers
More Than 4 Negative Reviews About A Business Or Product May Decrease Sales By 70 Percent
One negative review is enough for 35 percent of a website's visitors to choose not to purchase. Three negative reviews can cost a business 59 percent fewer sales.
Of course, they can be compensated by the sheer variety of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone