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Consumer Reviews On Items Are Trusted Practically 12 Times More Than The Manufacturers' Descriptions
Word-of-mouth reviews are miles ahead of the makers' description. Individuals trust other individuals opinions before they ever trust what the manufacturer states. The reason, makers' descriptions are essentially advertisements.
Source: Martech Zone
86% Of Customers Would Consider Composing A Review For A Business
Your clients are your most valuable resource, and it's not just because of the cash they invest at your business. They will be willing to share it if you provide them an excellent experience.
Source: Brightlocal
71% Of Millennials Browse Customer Reviews Of Expert Services
More than half of all individuals in need of an expert service turn to online reviews.
According to online reviews stats, 59% used online reviews to select a lawyer or a medical professional.
Younger people (age 18-35) are even more inclined to work with an expert based on online reviews. Only 19% of millennials will think about hiring a legal representative without any.
Source: Thomson Reuters
83 Percent Of Customers Do Not Trust Advertising
The standard channels to reach consumers aren't as influential as they used to be. A lot of users who no longer trust advertisements choose to take notice of clients' suggestions online.
Source: Statuslabs
Consumers Could Invest 31% More With A Business That Has Excellent Reviews
Pay attention to this fact. The more detailed other users describe your product or service, the more cash you can charge and consumer review statistics show us exactly how much more.
Source: Martech Zone
More Than Four Negative Reviews About A Company Or Service Might Reduce Sales By 70 Percent
One negative review suffices for 35 percent of a site's visitors to decide not to buy. 3 negative reviews can cost a business 59 percent fewer sales.
Of course, they can be compensated by the sheer variety of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
73 Percent Of Consumers Believe Written Reviews Are More Vital Than Star And Number Ratings
Online review statistics make it clear individuals aren't satisfied with ratings alone.
Client reviews make the statistics appear more genuine which is what the potential clients are searching for. Almost a 3rd of customers say composed reviews are the only feature that makes them believe the websites' reviews are pertinent and beneficial.
Source: Fan and Fuel
If It Has Unfavorable Reviews As Well, 52% Of Consumers Trust A Product More
We already touched upon the negative and positive reviews and their impact on consumers. Nevertheless, all products have their faults, it raises red flags that perhaps the reviews are fake if all of a products reviews are positive. Consumers expect to see some unfavorable reviews.
Source: Capterra
70% Of Consumers Need To Read A Minimum Of Four Reviews Before They Can Trust A Business
Four reviews may be too few. Most people read much more reviews to get a clear view of how business is actually doing. Don't depend upon that figure alone.
Source: Brightlocal
91% Of Businesses Think The Business's Star Rating Can Determine Whether They Win Or Lose A Potential Team Member
The 86% of businesses question the integrity of online reviews. Nonetheless, they recognize the enormous impact user ratings have on their business. Undesirable customer or employee reviews can affect 90% of job seekers.
Source: Career Arc
Software Reviews Influence Over 98% Of All Purchasers
18% of software application purchasers consider reviews to be an essential factor in the purchase procedure. Software reviews have no impact whatsoever on only 2% of consumers. Two-thirds of them read more than six reviews to make up their mind and 14 percent of them read more than 20 reviews.
Source: Capterra
95% Of Travelers Read Online Reviews Prior To Booking Travel Services
Leisure and business travelers alike read reviews to form an opinion. Business tourists read an average of 5 reviews vs. 6-7 for leisure tourists.
Source: Trust You