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53% Of Americans Consider Item Reviews And Ratings As The Most Crucial Part Of Online Shopping.
Today's buyers are wary and desire the best bang for their buck. It's not surprising that that they consider checking out reviews as a huge part of the purchasing decision.
Source: Statista
49% Of Consumers Consider The Quantity Of Online Reviews As A Necessary Factor In Their Buying Decision
Consumers value not only the quality or nature of the reviews, but they consider their number and recency too.
The share of clients, who focus on the variety of reviews is currently at 46%.
Source: Brightlocal
Only 44% Of Local Businesses Have Accepted Their Google My Business Listing
That's 56 percent of your competitors that aren't benefiting from their listing.
While business listings on the major review platforms are totally free, a remarkably low number of businesses really use them.
Although we now understand why client reviews are so powerful, most businesses obviously don't.
Source: LsaInsider
71% Of Millennials Browse Consumer Reviews Of Professional Services
More than half of all people in need of an expert service rely on online reviews.
According to online reviews stats, 59% used online reviews to select a medical professional or a legal representative.
Younger people (age 18-35) are even more likely to work with a professional based upon online reviews. Only 19% of millennials will consider hiring a lawyer without any.
Source: Thomson Reuters
53% Of Customers Anticipate Companies To Answer Back Within A Week To Unfavorable Reviews
Online review stats clarify that 63% of consumer reviews remain without a reply. That's too bad, since those companies are losing clients that way.
Source: Review Trackers
67% Of Customers Admit Reviews Are A "Very Crucial" Factor When Choosing A Service Provider
Reviews have an enormous effect on their decision when consumers have to pick a solution provider.
Source: DemandGenReport
Negative Reviews Can Increase Conversion By As Much As 85%
It sounds crazy, however negative reviews can be a positive factor for users to spend more time on your website. According to online review statistics, individuals devote more than five times as long on a site when they read negative reviews.
When there are a mix of positives and negatives, more than two thirds of users trust reviews more. If there aren't any unfavorable ones, a frustrating 95% suspect censorship or fabricated reviews.
Source: Reevoo
95 Percent Of Travelers Read Online Reviews Prior To Scheduling Travel Related Services
Leisure and business travelers alike check out reviews to form an opinion. Business travelers read an average of 5 reviews vs. 6-7 for leisure tourists. 59% of all travelers report that they read reviews 'constantly' or 'extremely frequently'.
Source: Trust You
Consumers Might Spend 31% More With A Business That Has Great Reviews
Focus on this fact. The more detailed other users explain your product and services, the more money you can charge and consumer review stats show us exactly just how much more.
Source: Martech Zone
54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Company
The star rating is the first thing customers see. Still, users focus on other factors as well, like the amount, recency, length, and belief of reviews. Each of these alone influences more than a third of American customers.
Source: Statista
83% Of All Young Consumers Were Invited To Leave A Review Recently
Of those asked, 80% of clients did post a review. Overall, companies have asked 66% of all clients to give a review on their business.
Source: Brightlocal
Online Product Reviews About An Item Can Raise Its Conversion Rate By An Incredible 270%
User review statistics reveal the purchase possibility for an item with 5 reviews is 270% higher than the exact same item without reviews.
Source: Spiegel Research Center
Favorable Reviews Encourage 68 Percent Of Customers To Use Local Businesses
Considering that the vast bulk of customers read reviews, you'd want yours to be enticing to brand-new customers, right? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal