74 Percent Of Local Businesses Have At A Minimum, One Google Review

One review is far from adequate to improve your website's SERP ranking.

Looking at online ratings data, we discovered that a business requires to have an average of 40 reviews before buyers "Award" it with a star.

Source: Brightlocal

64% Of Americans Agree That User-generated Content (consumer Reviews) Enhanced Their Shopping Experience In 2017

30 percent of customers who read customer reviews, agree that it increases their buying confidence.

Organizations utilize the reviews to enhance their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

Almost All Customers, Who Use Online Reviews, Read Them Early In The Buying Process

Let's say you wish to purchase a brand-new automobile and there are a number of models which fit your requirements. How do you pick the best one for you? Well, you read reviews.

With the help of other people, you manage to pick a model that works for you. That's how favorable reviews transform consumers into customers.

Source: Consumer Affairs

49 Percent Of Customers Consider The Quantity Of Online Reviews As An Important Consideration Of Their Purchasing Decision

Consumers value not only the quality or nature of the reviews, but they consider their quantity and recency too.

The share of consumers, who focus on the variety of reviews is presently at 46 percent.

Source: Brightlocal

95% Of Disappointed Customers Will Go Back To A Business If A Business Makes An Effort To Solve Issues Rapidly And Efficiently

Customers do not expect you to be perfect. They do anticipate you to resolve things when they go wrong. If there is nothing else a business can do to solve an issue, a simple coupon can say "We're sorry" in a more appealing way.

Source: SocialMediaToday

71% Of Millennials Search Consumer Reviews Of Expert Services

Over half of all people in need of an expert service turn to online reviews.

According to online reviews data, 59% utilized online reviews to choose a legal representative or a physician.

Young people (age 18-35) are even more inclined to employ an expert based on online reviews. Just 19% of millennials will consider hiring a legal representative without any.

Source: Thomson Reuters

More Than 4 Negative Reviews About A Company Or Service May Decrease Sales By 70%

One negative review is enough for 35 percent of a website's visitors to decide not to buy. Three negative reviews can cost a business 59% less sales.

Naturally, they can be compensated by the sheer number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Half Of All Of The Millennial's "Always" Read Online Reviews For Companies

Younger people understand the worth of being informed. User-generated material has an indisputable influence on customers.

If businesses stop to consider the power of customer reviews over millennials, they will understand what they've been losing out on. Older people are different though, only 6% of people aged 55 or older read reviews.

Source: Brightlocal

95 Percent Of Travelers Read Online Reviews Prior To Booking Travel Related Services

Leisure and business tourists alike check out reviews to form a viewpoint. Business tourists check out an average of 5 reviews vs. 6-7 for leisure travelers.

Source: Trust You

60 Percent Of Consumers Consult Blog And Social Media Network Reviews On Their Mobile Phones Prior To Shopping

In-store purchasing is influenced considerably by blogs and reviews on social media. With males being twice as likely to be influenced than women.

Reviews and ranking data show people value the viewpoint of peers more than any other material.

Source: Collective Bias

The Majority Of Best Selling Products Have An Average Rating Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star ratings are suspicious. That's why it is abnormal to get perfect 5 star rankings.

According to customer rating stats, conversion rates begin to reduce as rankings rise above 4.7.

Source: Spiegel Research Center

89% Of Customers Read A Businesses Reactions To Reviews

Not only do the majority of consumers read the review replies, 30% of them highly value them. Nearly 96% read the replies to their own reviews.

Source: Brightlocal

88% Of Executives View Reputation Risk As A Top Business Concern

Reputation management statistics show a business's reputation doesn't affect simply the clients. Prospective team members also look at rankings and read reviews.

Source: Deloitte

Reviews Are The 3rd Most Prominent Ranking Aspect For Google's Local 3 Pack

Review signals (amount, variety, etc.) account for 15.44% of Google's algorithm for local ranking.

Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

A Single Business Review Can Raise Its Conversions By 10 Percent

Online review stats reveal user-generated material can do wonders in terms of conversions.

A single review can have a substantial effect on your business.

A hundred reviews can boost your conversion rates by as much as 37%. 2 hundred can supply an astonishing 44 percent boost.

Source: RevLocal

89% Of Clients Want To Read Reviews On Their Cell Phones

Be it through an app or a mobile browser, everyday people choose to read reviews on their mobile devices.

Source: Statista