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74% Of Regional Businesses Have At A Minimum, 1 Google Review
One review is far from adequate to enhance your site's SERP ranking.
Taking a look at online scores stats, we found out that a business needs to have approximately 40 reviews before users "Award" it with a star.
Source: Brightlocal
Reviews Shared On Twitter Can Help Improve Online Sales By 6.46 Percent
Online review statistics show that reviews shared on Twitter, do more to boost sales than those on any other social network.
Source: Yotpo
Most Local Businesses Have An Average Of 39 Google Reviews
Individuals like to share their experience after they've visited a vendor. Online review trends reveal individuals choose to comment if they had a favorable experience, instead of a average or negative one.
Source: Brightlocal
The Average Review Length Has Actually Gotten 65% Much Shorter Since 2010
Recently reviews are shorter, simpler, and more straight to the point. The length of a review in 2019 is comparable to that of tweet on twitter.
Source: Review Trackers
A One Star Boost In Ranking Can Result In A 5% To 9% Boost In Business Profits
Businesses that treat clients well usually prosper, review websites help make sure of that.
Source: Statuslabs
More Than Half Of Customers Aged 25 To 34 Submitted Reviews
According to Statista, the more youthful generations are seemingly the more opinionated ones.
Source: Statista
54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Company
The star rating is the first thing customers see. Still, users take notice of other factors as well, like the quantity, recency, length, and sentiment of reviews. Each of these alone affects more than a 3rd of US customers.
Source: Statista
A Lot Of Best Selling Products Have A Typical Rating Of 4.2 To 4.7
You can't make everyone happy, which is why perfect 5 star ratings are suspicious. Someone always has a little a gripe. That's why it is unnatural to get perfect 5 star ratings. Often a lower score actually helps your overall rating.
According to customer rating statistics, conversion rates start to decrease as rankings rise above 4.7.
Source: Spiegel Research Center
95% Of Disappointed Consumers Will Return To A Company If A Business Deals With Issues Rapidly And Effectively
Clients do not expect you to be perfect. They do anticipate you to resolve things when they go wrong. If there is nothing else a company can do to resolve a problem, a simple coupon can say "We're sorry" in a more enticing way.
Source: SocialMediaToday
89% Of Customers Want To Read Reviews Using Their Smartphones
Be it by means of an app or a mobile internet browser, individuals prefer to read reviews on their phones.
Source: Statista
63.6% Of Customers Check Out Google To Read Reviews Of A Business
Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) at the bottom of the list.
When it comes to trust, these online review stats reveal the general popularity of a website can just go so far.
Source: Review Trackers
86% Of Customers Would Consider Composing A Review For A Business
Your consumers are your most valuable resource, and it's not only because of the money they spend at your business. If you give them an excellent experience, they will be willing to share it.
Source: Brightlocal
77% Of Consumers Do Not Trust Reviews That Are Older Than Three Months
Consumers don't care how great your product or service was in the past. Part of why online reviews matter is since they are relevant and fresh.
Consumers understand businesses lose their touch all the time, which is why the majority of them regard older reviews unimportant.
It is for this reason that businesses should to be constantly requesting reviews.
Source: Statuslabs
70% Of Customers Need To Read At Least Four Reviews Before They Can Rely On A Business
Four reviews may be too few. Most people read much more reviews to get an idea of how the business is really doing. Do not depend on that figure alone.
Source: Brightlocal