More Than 4 Negative Reviews About A Company Or Product May Reduce Sales By 70 Percent

One negative review is enough for 35% of a website's visitors to decide not to purchase. 3 negative reviews can cost a business 59% less sales.

Obviously, they can be compensated by the large variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

83% Of Clients Do Not Rely On Advertising

The standard channels to reach consumers aren't as prominent as they utilized to be. Most users who no longer trust advertisements select to take notice of customers' recommendations online.

Source: Statuslabs

90% Of Clients Require Less Than 10 Reviews To Form A Viewpoint About A Business

You understand what people state about first impressions, right?

Users get their impression of your businesses through reviews. Typically through less than 10 of them.

Think about asking your visitors to write one if you don't have reviews on your site.

Source: Martech Zone

Many Local Businesses Have An Average Of 39 Google Reviews

People like to share their experience after they've visited a vendor. Online review trends show people prefer to comment if they had a positive experience, rather than a average or unfavorable one.

Source: Brightlocal

77% Of Individuals Don't Trust Reviews That Are Older Than 3 Months

Customers don't care how good your product or service was in the past. Since they are fresh and relevant, is part of why online reviews matter.

Customers know businesses lose their touch all the time, which is why most of them regard older reviews irrelevant.

It is for this reason that companies ought to be continuously asking for reviews.

Source: Statuslabs

53% Of Customers Expect Businesses To Respond Within A Week To Negative Reviews

Online review statistics clarify that 63% of consumer reviews remain without a reply. That's too bad, since those companies are losing customers that way.

Source: Review Trackers

74 Percent Of Local Businesses Have At A Minimum, 1 Google Review

A single review is far from enough to enhance your site's SERP ranking.

Looking at online scores data, we discovered that a company needs to have an average of 40 reviews before clients "Award" it with a star.

Source: Brightlocal

54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Company

The star score is the first thing consumers see. Still, users pay attention to other elements as well, like the amount, recency, length, and sentiment of reviews. Each of these alone influences more than a 3rd of American customers.

Source: Statista

Google Represents 57.5 Percent Of All Reviews Worldwide

As can be expected, Google is in the lead, followed by Facebook, TripAdvisor and others.

These are the online reviews distribution rankings:

Google with 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others at 8.6%.

Source: Review Trackers

95% Of Dissatisfied Consumers Will Return To A Company If A Company Deals With Issues Quickly And Efficiently

Customers don't expect you to be perfect. When things go wrong, they do expect you to remedy things. If there is absolutely nothing else a business can do to fix a problem, a simple coupon can say "We are sorry" in a more attractive way.

Source: SocialMediaToday

70 Percent Of Consumers Need To Check Out A Minimum Of 4 Reviews Before They Can Rely On A Business

Four reviews may be too few. Most people read many more reviews to get a clear view of how the business is really doing. Don't depend on that statistic alone.

Source: Brightlocal

98 Percent Of Yelp's Site Visitors Bought From A Business They Found On The Site

Typically, 142 million consumers visit Yelp on a monthly basis. This is as great a time as any if you have not claimed your complimentary Yelp business page.

Source: RevLocal