67% Of Consumers Report Reviews Are A "Very Important" Factor When Selecting A Service Provider

When clients need to pick a service provider, reviews have a massive effect on their decision.

Source: DemandGenReport

A One Star Increase In Ranking Can Result In A 5% To 9% Boost In Business Income

Businesses that treat clients honorably typically flourish, review websites help make sure of that.

Source: Statuslabs

73% Of Customers Believe Consumer Reviews Are More Important Than Star And Number Rankings

Online review stats make it clear individuals aren't pleased with ratings alone.

Client reviews make the statistics appear more genuine which is what the prospective clients are searching for. Almost a 3rd of customers say composed reviews are the only function that makes them think the websites' reviews are pertinent and useful.

Source: Fan and Fuel

91% Of Businesses Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Possible Team Member

The 86% of companies doubt the integrity of online reviews. Nevertheless, they realize the massive effect user rankings have on their business. Undesirable client or staff member reviews can affect 90% of job seekers.

Source: Career Arc

90 Percent Of Visitors Need Less Than 10 Reviews To Form A Viewpoint About A Business

You know what people say about first impressions?

Users get their impression of your businesses through reviews. Generally through less than 10 of them.

If you do not have reviews on your site, consider asking your visitors to compose one.

Source: Martech Zone

More Than Four Negative Reviews About A Business Or Service Might Decrease Sales By 70 Percent

One negative review is enough for 35 percent of a site's visitors to choose not to buy. Three negative reviews can cost a business 59% less sales.

Of course, they can be compensated by the sheer number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Online Reviews Impact 67.7% Of Consumer Buying Decisions

More than 2 thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

70 Percent Of Consumers Need To Read At Least 4 Reviews Before They Can Trust A Business

4 reviews may be too few. Many people read many more reviews to get an idea of how the business is really doing. Do not depend on that fact alone.

Source: Brightlocal

Customers Could Invest 31 Percent More With A Business That Has Great Reviews

Pay attention to this statistic. The better other users describe your service or product, the more cash you can charge and customer review statistics reveal to us exactly how much more.

Source: Martech Zone

A Lot Of Local Businesses Have Approximately 39 Google Reviews

Individuals like to share their experience after they've visited a vendor. Online review trends reveal people prefer to comment if they had a positive experience, instead of a unfavorable or mediocre one.

Source: Brightlocal

Google Accounts For 57.5% Of All Reviews Throughout The World

Google is the clear winner as far as circulation goes, but they are not the only ones in the game.

Here's the online reviews circulation rankings:

Google at 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others with 8.6%.

Source: Review Trackers

63.6 Percent Of Consumers Go To Google To Check For Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) at the bottom of the list.

When it comes to trust, these online review statistics show the basic popularity of a website can just go so far.

Source: Review Trackers

95% Of Travelers Check Out Online Reviews Prior To Reserving Travel Services

Leisure and business tourists alike read reviews to form a viewpoint. Business travelers check out approximately 5 reviews vs. 6-7 for leisure tourists. 59% of all travelers report that they read reviews 'constantly' or 'extremely frequently'.

Source: Trust You

98 Percent Of Yelp's Browsers Bought From A Business They Discovered On The Site

Generally, 142 million customers visit Yelp each month. This is as excellent a time as any if you have not declared your totally free Yelp business page.

Source: RevLocal

Online Product Reviews About A Product Can Raise Its Conversion Rate By A Staggering 270%

User review statistics reveal the purchase likelihood for an item with 5 reviews is 270 percent higher than the same product without reviews.

Source: Spiegel Research Center

People Reading Reviews On A Mobile Device Are 127% More Likely To Buy Than Desktop Users

Mobile users choose to get things done quicker. Therefore, buying decisions are made rapidly.

Online reviews are obviously convincing, yet online marketers haven't necessarily come to appreciate the power of them.

Source: Martech Zone

71% Of Millennials Search Consumer Reviews Of Expert Services

Majority of all individuals in need of a professional service turn to online reviews.

According to online reviews stats, 59% utilized online reviews to choose a legal representative or a medical professional.

Young people (age 18-35) are a lot more likely to work with an expert based on online reviews. Just 19% of millennials will think about hiring a legal representative without any.

Source: Thomson Reuters

Reviews Are The Third Most Influential Ranking Factor For Google's Local 3 Pack

Review signals (quantity, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.

Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking elements go for the local 3 pack.

Source: Moz