52% Of Consumers Trust A Product More If It Has Negative Reviews Too

We already touched upon the negative and positive reviews and their impact on customers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that possibly the reviews are phony. People expect to see some negative reviews.

Source: Capterra

72% Of Consumers Will Not Take Action Before They Read Some Reviews

No matter how enticing your marketing is, you still require client reviews. There is no skirting around it. Customers are still going to hear you out, but they rely on other people more.

Source: My Testimonial Engine

91% Of Companies Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Potential Team Member

The 86% of businesses question the integrity of online reviews. However, they recognize the huge effect user scores have on their business. Undesirable client or staff member reviews can affect 90% of job seekers.

Source: Career Arc

Software Application Reviews Impact Over 98% Of All Buyers

18 percent of software application purchasers consider reviews to be a necessary factor in the purchase process. Software application reviews have no impact whatsoever on just 2% of customers. Two thirds of them read more than six reviews to decide and 14 percent of them read more than 20 reviews.

Source: Capterra

95 Percent Of Travelers Read Online Reviews Prior To Reserving Travel Services

Leisure and business tourists alike check out reviews to form a viewpoint. Business tourists read an average of 5 reviews vs. 6-7 for leisure tourists.

Source: Trust You

Reviews Posted On Twitter Can Grow Online Sales By 6.46%

Online review data show that reviews shared on Twitter, do more to grow sales than those on any other social network.

Source: Yotpo

53% Of Americans Consider Product Reviews And Ratings As The Most Crucial Part Of The Online Shopping Experience In 2018.

Today's shoppers are smart and want the best bang for their buck. It's no surprise that they consider checking out reviews as a huge part of the buying decision.

Source: Statista

More Than Four Negative Reviews About A Company Or Service Might Reduce Sales By 70 Percent

One negative review is enough for 35% of a site's visitors to decide not to buy. 3 negative reviews can cost a business 59% fewer sales.

Of course, they can be compensated by the large variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

90 Percent Of Customers Require Less Than 10 Reviews To Form An Opinion About A Business

You understand what individuals state about impressions, right?

Users get their first impression of your businesses through reviews. Normally through less than 10 of them.

Think about asking your visitors to write one if you do not have reviews on your site.

Source: Martech Zone

54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Organization

The star score is the first thing consumers see. Still, users pay attention to other factors also, like the amount, recency, length, and sentiment of reviews. Each of these alone influences more than a 3rd of US consumers.

Source: Statista

Google Represents 57.5% Of All Reviews Throughout The World

Google is in the lead here, followed by Facebook as a far-off second.

These the online reviews distribution rankings:

Google with 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others with 8.6%.

Source: Review Trackers

Reviews Are The Third Most Prominent Ranking Aspect For Google's Local 3 Pack

Review signals (quantity, diversity, etc.) represent 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

86 Percent Of Customers Would Consider Writing A Review For A Business

Your consumers are your most important resource, and it's not just because of the cash they invest at your business. They will be prepared to share it if you give them an excellent experience.

Source: Brightlocal

When Purchasing Home Electronics, 88% Of Americans Stated That Product Reviews Were The Most Prominent Factor

Statistics reveal that reviews were more beneficial than TV advertisements at 37%, social media at 23% and display ads at 49%.

Source: Statista

73% Of Customers Believe Consumer Reviews Are More Crucial Than Star And Number Ratings

Online review statistics make it clear people aren't satisfied with scores alone.

Written reviews make the statistics appear more authentic which is what the potential clients are searching for. Practically a 3rd of consumers state written reviews are the only function that makes them think the websites' reviews are useful and pertinent.

Source: Fan and Fuel