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Online Reviews Affect 67.7% Of Customer Buying Decisions
More than 2 thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
90 Percent Of Clients Need Less Than 10 Reviews To Form A Viewpoint About A Business
You know what people say about first impressions, right?
Users get their first impression of your businesses through reviews. Usually through less than 10 of them.
Think about asking your visitors to write one if you do not have reviews on your site.
Source: Martech Zone
73% Of Consumers Believe Consumer Reviews Are More Crucial Than Star And Number Rankings
Online review statistics make it clear people aren't pleased with ratings alone.
Customer reviews make the statistics appear more authentic which is what the prospective clients are trying to find. Practically a third of consumers say composed reviews are the only function that makes them think the websites' reviews are useful and pertinent.
Source: Fan and Fuel
More Than 4 Negative Reviews About A Company Or Product Might Reduce Sales By 70 Percent
One negative review suffices for 35% of a site's visitors to choose not to purchase. 3 negative reviews can cost a business 59% less sales.
Obviously, they can be compensated by the sheer variety of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
53% Of Americans Consider Product Reviews And Scores As The Most Essential Part Of The Online Shopping Experience In 2018.
Today's shoppers are wary and desire the very best bang for their dollar. It's not surprising that that they consider reading reviews as a huge part of the buying decision.
Source: Statista
A Single Business Review Can Lift Its Conversions By 10%
Online review statistics reveal user-generated material can do wonders in terms of conversions.
A single review can have a substantial influence on your business.
A hundred reviews can increase your conversion rates by as much as 37 percent. 2 hundred can provide an astonishing 44 percent increase.
Source: RevLocal
83% Of All Young Buyers Were Asked To Leave A Review Recently
Of those invited, 80% of customers did submit a review. In general, businesses have asked 66% of all clients to leave a review on their company.
Source: Brightlocal
63.6% Of Consumers Go To Google To Check For Reviews Of A Business
Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the bottom of the list.
When it comes to trust, these online review stats reveal the basic appeal of a website can just go so far.
Source: Review Trackers
61 Percent Of Local Businesses Have An Average Rating Of 4 Or 5 Stars
Generally two-thirds of businesses have excellent and awesome rankings. Just 5% of businesses have a ranking listed below three stars.
Source: Brightlocal
64 Percent Of Americans Concur That User-generated Content (consumer Reviews) Enhanced Their Shopping Experience In 2017
30% of consumers who read client reviews, concur that it increases their buying confidence.
Companies use the reviews to enhance their services and products.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
If A Business Takes Care Of Problems Rapidly And Effectively, 95% Of Disappointed Customers Will Go Back To A Business
Customers don't expect you to be perfect. When things go wrong, they do expect you to fix things. If there's absolutely nothing else a business can do to solve a problem, a simple coupon can say "We are sorry" in a more appealing way.
Source: SocialMediaToday
Facebook Reviews Affect More Than 50 Percent Of Consumers' Buying Decisions
Facebook is presently the most popular social network which can also affect our buying decisions.
According to social reviews data, Facebook affects more than half of users' purchase choices.
Facebook reviews statistics expose that 4 out of five users are most likely to trust a local business if it has positive reviews.
Source: RevLocal