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Almost All Customers, Who Utilize Online Reviews, Read Them Early In The Buying Process
Let's say you wish to buy a brand-new automobile and there are several models which fit your criteria. How do you pick the very best one for you? Well, you read reviews.
With the help of other consumers, you quickly select a model that works for you. That's how positive reviews transform customers into customers.
Source: Consumer Affairs
Google Accounts For 57.5 Percent Of All Reviews Globally
Google is in the lead here, followed by Facebook as a remote second.
Here's the online reviews distribution rankings:
Google at 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others with 8.6%.
Source: Review Trackers
Customers Could Spend 31% More With A Business That Has Terrific Reviews
Pay attention to this statistic. The better other users explain your service or product, the more money you can charge and consumer review stats show us precisely how much more.
Source: Martech Zone
82 Percent Of Consumers Visit Review Websites Since They Want To Buy A Product Or A Service And Want To Get The Truth About The Businesses Products And Services.
Users come due to the fact that they have currently formed a buying decision. The bulk of them (89%) purchase within a week of their visit.
Source: RevLocal
89% Of Consumers Read A Businesses Feedback To Reviews
Not only do most individuals check out the review replies, 30% of them highly value them. Practically 96% read the feedback to their own reviews.
Source: Brightlocal
A Lot Of Local Companies Have Approximately 39 Google Reviews
Individuals like to share their experience after they've visited a vendor. Online review trends reveal individuals prefer to comment if they had a positive experience, rather than a mediocre or unfavorable one.
Source: Brightlocal
52% Of Customers Trust A Product More If It Has Unfavorable Reviews Too
We already discussed the negative and positive reviews and their impact on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises red flags that perhaps the reviews are fake. People expect to see some negative reviews.
Source: Capterra
71% Of Millennials Browse Consumer Reviews Of Expert Services
Over half of all people in need of an expert service rely on online reviews.
According to online reviews data, 59% used online reviews to select a physician or a lawyer.
Young people (age 18-35) are much more inclined to work with an expert based on online reviews. Only 19% of millennials will think about working with a lawyer without any.
Source: Thomson Reuters
91 Percent Of Millennials Have Confidence In Online Reviews As Much As Friends And Family
Online review statistics place consumers' reviews as the most trustworthy source of recommendations. Online reviews generally bring the same weight as guidance from friends and family.
Source: Brightlocal
53% Of Customers Anticipate Businesses To Respond Within A Week To Negative Reviews
Online review statistics clarify that 63% of consumer reviews remain without a reply. That's regrettable, due to the fact that those companies are losing customers that way.
Source: Review Trackers
Reviews Posted On Twitter Can Improve Revenues By 6.46%
Online review stats show that reviews shared on Twitter, do more to increase sales than those on any other social media platform.
Source: Yotpo
More Than 4 Negative Reviews About A Company Or Service Might Decrease Sales By 70 Percent
One negative review suffices for 35 percent of a website's visitors to decide not to purchase. Three negative reviews can cost a business 59 percent less sales.
Obviously, they can be compensated by the large number of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
77% Of Consumers Don't Rely On Reviews That Are Older Than Three Months
Customers don't care how great your service or product was in the past. Since they are fresh and relevant, is part of why online reviews matter.
Customers understand businesses lose their touch all the time, which is why most of them regard older reviews irrelevant.
It is for this reason that businesses ought to be constantly asking for reviews.
Source: Statuslabs
95% Of Travelers Read Online Reviews Prior To Reserving Travel Services
Leisure and business tourists alike read reviews to form an opinion. Business tourists read an average of 5 reviews vs. 6-7 for leisure tourists.
Source: Trust You