Facebook Reviews Affect More Than 50 Percent Of Consumers' Buying Decisions

Facebook is presently the most popular social network which can also influence our purchasing decisions.

According to social media reviews stats, Facebook impacts over half of users' purchase decisions.

If it has favorable reviews, Facebook reviews stats expose that 4 out of 5 users are likely to trust a local business.

Source: RevLocal

30% Of Consumers Feel Favorable To A Business Which Answers Online Reviews

Keeping in touch with your customers develops trust. Even something as basic as reacting to their comments and reviews can make them feel valued.

As you may expect, customers who feel this way are going to spend more cash with a company.

Source: Statuslabs

Google Represents 57.5 Percent Of All Reviews Across The Globe

As can be expected, Google is in the lead, followed by Facebook, TripAdvisor and others.

These are the online reviews circulation rankings:

Google at 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others at 8.6%.

Source: Review Trackers

91% Of Companies Think The Company's Star Rating Can Determine Whether They Win Or Lose A Prospective Employee

The 86% of companies doubt the integrity of online reviews. Nevertheless, they understand the huge impact user rankings have on their business. Unfavorable customer or employee reviews can affect 90% of job seekers.

Source: Career Arc

15 Percent Of Users Don't Trust Businesses With No Online Reviews

No trust indicates no interactions. 15 percent of possible clients won't even consider working with a business they can't find opinions about.

Source: Statuslabs

Most Local Businesses Have Approximately 39 Google Reviews

Individuals like to share their experience after they've visited a supplier. Online review trends reveal individuals choose to comment if they had a positive experience, rather than a negative or mediocre one.

Source: Brightlocal

61 Percent Of Regional Businesses Have An Average Score Of 4 Or 5 Stars

Typically two thirds of companies have good and outstanding rankings. Just 5% of companies have a score listed below 3 stars.

Source: Brightlocal

86 Percent Of Consumers Would Consider Composing A Review For A Business

Your clients are your most valuable resource, and it's not just because of the money they spend at your business. They will be willing to share it if you give them a great experience.

Source: Brightlocal

49 Percent Of Customers Consider The Number Of Online Reviews As A Necessary Factor In Their Purchasing Decision

Consumers value not only the quality or nature of the reviews, however they consider their quantity and recency too.

The share of consumers, who take note of the number of reviews is presently at 46 percent.

Source: Brightlocal

Half Of All Millennial's "Constantly" Check Out Online Reviews For Businesses

Younger individuals understand the value of being informed. User-generated content has an indisputable effect on customers.

They will understand what they've been missing out on if businesses stop to consider the power of customer reviews over millennials. Older individuals are different though, just 6% of individuals aged 55 or older check out reviews.

Source: Brightlocal

Most Popular Items Have A Typical Rating Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star ratings are suspicious. That's why it is abnormal to get perfect 5 star rankings.

According to consumer rating statistics, conversion rates start to reduce as ratings rise above 4.7.

Source: Spiegel Research Center

If It Has Negative Reviews As Well, 52% Of Customers Trust A Product More

We already discussed the negative and positive reviews and their result on customers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that maybe the reviews are phony. Consumers expect to see some unfavorable reviews.

Source: Capterra

83% Of All Young Customers Were Asked To Post A Review Recently

Of those asked, 80% of consumers did give a review. Overall, businesses have asked 66% of all customers to give a review on their company.

Source: Brightlocal

Reviews Are The Most Important Part Of The Purchase Choice For Over 90% Of American Consumers

24% of US shoppers consider reviews as 'extremely influential'.

To illustrate the importance of online reviews and ratings, did you know that 81 percent of customers will pay more for an item with reviews and those exact same clients are likewise willing to accept slower shipping times for such products.

Source: Turntonetworks

Consumer Reviews On Products Are Trusted Nearly 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. Individuals trust other individuals viewpoints before they ever trust what the producer states. The reason, makers' descriptions are basically ads.

Source: Martech Zone

Negative Reviews Can Improve Conversion By As Much As 85 Percent

It sounds crazy, however negative reviews can be a positive factor for users to devote more time on your website. According to online review data, people devote more than five times as long on a website when they check out negative reviews.

More than two thirds of users trust reviews more when there are a mix of negatives and positives. If there aren't any unfavorable ones, an overwhelming 95% suspect censorship or faked reviews.

Source: Reevoo

Just 6% Of Customers Do Not Rely On Consumer Reviews At All

According to consumer review stats, a whopping 19% of customers always rely on online reviews and never ever a purchase without reading reviews initially.

Source: Statista