86 Percent Of Consumers Would Consider Composing A Review For A Business

Your clients are your most important resource, and it's not only because of the money they invest at your business. If you give them a great experience, they will be willing to share it.

Source: Brightlocal

83 Percent Of Clients Don't Rely On Advertising

The conventional channels to reach consumers aren't as prominent as they utilized to be. Most users who no longer trust ads choose to take note of clients' recommendations online.

Source: Statuslabs

49 Percent Of Consumers Consider The Quantity Of Online Reviews As A Necessary Factor In Their Purchasing Decision

Customers value not just the quality or nature of the reviews, but they consider their number and recency as well.

The share of consumers, who focus on the variety of reviews is presently at 46%.

Source: Brightlocal

Reviews Are The 3rd Most Influential Ranking Aspect For Google's Local 3 Pack

Review signals (quantity, variety, etc.) represent 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

Clients Checking Out Reviews On A Mobile Device Are 127% More Likely To Make A Purchase Than Desktop Users

Mobile users prefer to get things done faster. For that reason, buying decisions are made quickly.

Online reviews are obviously convincing, yet marketers haven't always come to value the power of them.

Source: Martech Zone

95% Of Dissatisfied Clients Will Return To A Business If A Business Deals With Issues Rapidly And Effectively

Clients don't anticipate you to be perfect. They do anticipate you to take care of things when they go wrong. If there's absolutely nothing else a business can do to resolve an issue, a simple coupon can say "We're sorry" in a more enticing way.

Source: SocialMediaToday

30% Of Customers Feel Favorable To A Company Which Reacts To Online Reviews

Communicating with your customers builds their trust. Even something like reacting to their remarks and reviews can make them feel appreciated.

As you may expect, customers who feel this way are more willing to invest more money with a business.

Source: Statuslabs

More Than Half Of Customers Won't Use A Company If It Has Less Than A 4 Star Rating

This stat is one of many that illustrate the value of online scores. Now that news of client satisfaction travels this quick, keeping your consumers delighted is more vital than ever.

57 percent of customers have searched for business with more than four stars in 2018, which is up from 48 percent in 2017.

11 percent looked only for businesses with a best five star ranking.

Source: Brightlocal

Negative Reviews Can Improve Conversion By As Much As 85%

It sounds crazy, however negative reviews can be a positive factor for users to spend more time on your site. According to online review data, individuals spend more than five times as long on a site when they read negative reviews.

When there are a mix of negatives and positives, more than two-thirds of users trust reviews more. If there aren't any negative ones, an overwhelming 95 percent suspect censorship or fabricated reviews.

Source: Reevoo

88% Of Executives Regard Reputation Risk As A Leading Business Problem

Reputation management statistics suggest a company's reputation does not impact just the consumers. Prospective employees also look at scores and read reviews.

Source: Deloitte

Online Reviews Impact 67.7% Of Customer Buying Decisions

More than two thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

91% Of Millennials Trust Online Reviews As Much As Loved Ones

Online review stats put consumers' reviews as the most credible source of suggestions. Online reviews usually bring the exact same weight as suggestions from friends and family.

Source: Brightlocal

61 Percent Of Regional Businesses Have An Average Score Of 4 To 5 Stars

Typically 2 out of 3 businesses have great and outstanding rankings. Only 5% of businesses have a rating listed below three stars.

Source: Brightlocal

67% Of Consumers Suggest Reviews Are A "Very Crucial" Factor When Selecting A Service Provider

Reviews have a massive effect on their decision when customers have to select a solution provider.

Source: DemandGenReport

Just 44 Percent Of Local Businesses Have Claimed Their Google My Business Listing

That's 56% of your competition that aren't taking advantage of their listing.

While business listings on the significant review platforms are complimentary, a remarkably low number of companies in fact utilize them.

Although we now understand why customer reviews are so powerful, the majority of businesses apparently don't.

Source: LsaInsider

53% Of Americans Consider Product Reviews And Rankings As The Most Vital Part Of Online Shopping.

Today's shoppers are wary and want the best bang for their dollar. It's no wonder that they consider checking out reviews as a huge part of the purchasing decision.

Source: Statista

More Than 4 Negative Reviews About A Company Or Service Might Decrease Sales By 70 Percent

One negative review suffices for 35% of a website's visitors to decide not to buy. 3 negative reviews can cost a business 59 percent fewer sales.

Of course, they can be compensated by the sheer variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone