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Reviews Are The Third Most Prominent Ranking Aspect For Google's Local 3 Pack
Review signals (quantity, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.
Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking elements go for the local 3 pack.
Source: Moz
Consumer Reviews On Products Are Trusted Practically 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the manufacturers' description. Individuals trust other peoples opinions before they ever trust what the maker says. The reason, makers' descriptions are basically ads.
Source: Martech Zone
Customers Could Invest 31 Percent More With A Business That Has Fantastic Reviews
Focus on this statistic. The better other users describe your product and services, the more cash you can charge and customer review statistics reveal to us exactly just how much more.
Source: Martech Zone
88% Of Americans Revealed That Product Reviews Were The Most Influential Factor When Purchasing Home Electronics
Data reveal that reviews were more successful than TV ads at 37%, social media at 23% and display ads at 49%.
Source: Statista
The Majority Of Individuals Aged 25 To 34 Published Reviews
According to Statista, the more youthful generations are surprisingly the more opinionated ones.
Source: Statista
30% Of Clients Feel Positive About A Business Which Reacts To Online Reviews
Staying connected with your consumers builds their trust. Even something as simple as responding to their remarks and reviews can make them feel appreciated.
As you might expect, clients who feel this way are going to invest more cash with a company.
Source: Statuslabs
89% Of Consumers Review A Companies Responses To Reviews
Not only do most customers read the review replies, 30% of them hold them in high regard. Nearly 96% read the reactions to their own reviews.
Source: Brightlocal
88% Of Executives Judge Reputation Risk As A Top Business Problem
Reputation management statistics suggest a company's reputation does not impact just the clients. Potential team members also look at rankings and take a look at reviews.
Source: Deloitte
Fifty Percent Of All Of The Millennial's "Constantly" Check Out Online Reviews For Companies
Younger people understand the value of being informed. User-generated material has an indisputable effect on consumers.
They will realize what they've been missing out on if businesses stop to consider the power of customer reviews over millennials. Older people are different though, just 6% of people aged 55 or older check out reviews.
Source: Brightlocal
Favorable Reviews Motivate 68% Of Customers To Use A Local Business
Because the large majority of customers check out reviews, you would want yours to be appealing to brand-new customers, right? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
98% Of Yelp's Browsers Purchased From A Business They Discovered On The Website
Typically, 142 million consumers go to Yelp on a monthly basis. If you haven't declared your complimentary Yelp business page, this is as good a time as any.
Source: RevLocal
Online Item Reviews About A Product Can Improve Its Conversion Rate By A Staggering 270 Percent
User review stats reveal the purchase likelihood for a product with five reviews is 270% higher than the exact same product without reviews.
Source: Spiegel Research Center
91 Percent Of Millennials Rely On Online Reviews As Much As Loved Ones
Online review statistics position customers' reviews as the most reliable source of suggestions. Online reviews normally bring the exact same weight as advice from family and friends.
Source: Brightlocal
91% Of Companies Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Possible Employee
The 86% of companies doubt the integrity of online reviews. Nonetheless, they realize the huge impact user ratings have on their business. Unfavorable client or employee reviews can affect 90% of job seekers.
Source: Career Arc
Reviews Posted On Twitter Can Improve Online Sales By 6.46 Percent
Online review statistics show that reviews shared on Twitter, do more to grow sales than those on any other social media platform.
Source: Yotpo
54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Business
The star ranking is the first thing consumers see. Still, users focus on other elements also, like the quantity, recency, length, and sentiment of reviews. Each of these alone affects more than a 3rd of US customers.
Source: Statista
Google Accounts For 57.5 Percent Of All Reviews Across The World
Google is the clear winner as far as distribution goes, however they are not the only ones in the game.
These the online reviews circulation rankings:
Google with 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others at 8.6%.
Source: Review Trackers
53% Of Customers Expect Businesses To Reply Within A Week To Unfavorable Reviews
Online review stats reveal that 63% of customer reviews go on without a response. That's regrettable, due to the fact that those companies are losing clients that way.
Source: Review Trackers