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49% Of Consumers Consider The Number Of Online Reviews As A Necessary Consideration Of Their Buying Decision
Customers value not only the quality or nature of the reviews, however they consider their quantity and recency too.
The share of consumers, who pay attention to the number of reviews is currently at 46%.
Source: Brightlocal
If It Has Unfavorable Reviews As Well, 52% Of Customers Trust A Product More
We already touched upon the negative and positive reviews and their result on consumers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that possibly the reviews are fake. People anticipate to see some negative reviews.
Source: Capterra
64 Percent Of Americans Agree That User-generated Content (client Reviews) Enhanced Their Shopping Experience In 2017
30 percent of consumers who check out consumer reviews, agree that it increases their buying confidence.
Companies utilize the reviews to improve their services and products.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
95 Percent Of Travelers Check Out Online Reviews Prior To Booking Travel Related Services
Leisure and business tourists alike check out reviews to form a viewpoint. Business tourists check out an average of 5 reviews vs. 6-7 for leisure tourists.
Source: Trust You
Only 44% Of Local Businesses Have Claimed Their Google My Business Listing
That's 56 percent of your competitors that aren't taking advantage of their listing.
While business listings on the major review platforms are free, a surprisingly low number of businesses in fact make use of them.
Although we now know why client reviews are so powerful, many businesses apparently do not.
Source: LsaInsider
71% Of Millennials Browse Consumer Reviews Of Expert Services
More than half of all individuals in need of a professional service turn to online reviews.
According to online reviews data, 59% utilized online reviews to pick an attorney or a physician.
Young people (age 18-35) are even more inclined to work with an expert based upon online reviews. Only 19% of millennials will consider hiring a legal representative without any.
Source: Thomson Reuters
The Typical Review Word Count Has Gotten 65% Shorter Since 2010
As of late reviews are shorter, simpler, and more straight to the point. The length of a review in 2019 is typical to that of tweet on twitter.
Source: Review Trackers
73% Of Consumers Believe Customer Reviews Are More Crucial Than Star And Number Scores
Online review data make it clear individuals aren't satisfied with scores alone.
Consumer reviews make the stats appear more genuine which is what the potential customers are looking for. Almost a 3rd of consumers say composed reviews are the only function that makes them think the sites' reviews are helpful and appropriate.
Source: Fan and Fuel
Google Accounts For 57.5% Of All Reviews World Wide
Google is in the lead here, followed by Facebook as a distant second.
Here are the online reviews circulation rankings:
Google at 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others with 8.6%.
Source: Review Trackers
A One Star Boost In Score Can Result In A 5% To 9% Increase In Business Earnings
Businesses that treat consumers fairly generally flourish, review websites help make certain of that.
Source: Statuslabs
US Buyers Consider "Product Performance" To Be The Most Useful Information In Product Reviews
When individuals check out reviews, they focus on different aspects of the shopping experience. However according to online review stats, 60% of them are most interested in the product's performance.
Client satisfaction, product quality and quality in time are the next couple of factors to consider for more than 50% of USA customers.
Source: Statista
Fifty Percent Of All Millennial's "Always" Read Online Reviews For Companies
Younger individuals understand the value of being informed. User-generated content has an indisputable effect on customers.
They will realize what they've been missing out on if businesses stop to consider the power of client reviews over millennials. Older people are various though, only 6% of people aged 55 or older check out reviews.
Source: Brightlocal