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Most Local Businesses Have Approximately 39 Google Reviews
Individuals like to share their experience after they've gone to a supplier. Online review trends show individuals choose to comment if they had a favorable experience, rather than a unfavorable or mediocre one.
Source: Brightlocal
49% Of Consumers Consider The Number Of Online Reviews As An Essential Factor In Their Purchasing Decision
Customers value not just the quality or nature of the reviews, but they consider their number and recency as well.
The share of customers, who focus on the variety of reviews is presently at 46%.
Source: Brightlocal
71% Of Millennials Search Customer Reviews Of Professional Services
More than half of all people in need of a professional service rely on online reviews.
According to online reviews statistics, 59% utilized online reviews to select a doctor or a legal representative.
Younger people (age 18-35) are even more likely to work with an expert based upon online reviews. Just 19% of millennials will consider hiring an attorney without any.
Source: Thomson Reuters
Software Reviews Impact Over 98% Of All Purchasers
18% of software application buyers consider reviews to be an essential factor in the purchase process. Software application reviews have no impact whatsoever on only 2 percent of customers. Two thirds of them read more than six reviews to make up their mind and 14 percent of them read more than 20 reviews.
Source: Capterra
Just 44% Of Local Companies Have Actually Claimed Their Google My Business Listing
That's 56% of your competition that aren't taking advantage of their listing.
While business listings on the major review platforms are totally free, a surprisingly low number of businesses actually utilize them.
Although we now understand why customer reviews are so powerful, the majority of businesses apparently do not.
Source: LsaInsider
88% Of Executives Consider Reputation Risk As A Leading Business Issue
Reputation management statistics suggest a company's reputation does not affect just the clients. Prospective employees likewise take a look at scores and take a look at reviews.
Source: Deloitte
73% Of Customers Believe Consumer Reviews Are More Crucial Than Star And Number Rankings
Online review stats make it clear individuals aren't pleased with scores alone.
Customer reviews make the stats appear more authentic which is what the prospective clients are searching for. Nearly a 3rd of consumers say written reviews are the only function that makes them believe the sites' reviews are helpful and appropriate.
Source: Fan and Fuel
77% Of Buyers Do Not Trust Reviews That Are Older Than 3 Months
Consumers don't care how excellent your product or service was in the past. Part of why online reviews matter is due to the fact that they are relevant and fresh.
Consumers know businesses lose their touch all the time, which is why most of them find older reviews irrelevant.
It is for this reason that companies ought to be continuously requesting reviews.
Source: Statuslabs
64% Of Americans Agree That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017
30 percent of customers who read consumer reviews, agree that it increases their buying confidence.
Companies use the reviews to enhance their products and services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
60% Of Customers Consult Blog And Social Media Network Reviews On Their Mobile Phones Before Shopping
In-store shopping is affected considerably by blogs and reviews on social media. With men being two times as likely to be affected than ladies.
Reviews and ranking stats reveal individuals value the opinion of peers more than any other material.
Source: Collective Bias
53% Of Consumers Expect Businesses To Reply Within A Week To Negative Reviews
Online review statistics prove that 63% of consumer reviews stay without a response. That's too bad, due to the fact that those companies are losing consumers that way.
Source: Review Trackers
Reviews Are The Third Most Prominent Ranking Element For Google's Local 3 Pack
Review signals (quantity, diversity, etc.) represent 15.44% of Google's algorithm for local ranking.
Just Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking factors go for the local 3 pack.
Source: Moz