63.6% Of Consumers Visit Google To Look For Reviews Of A Business

Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) behind.

When it comes to trust, these online review stats show the basic popularity of a site can only go so far.

Source: Review Trackers

64% Of Americans Concur That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017

30% of customers who check out consumer reviews, concur that it increases their purchasing confidence.

Businesses utilize the reviews to improve their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

53 Percent Of Americans Consider Item Reviews And Ratings As The Most Important Part Of The Online Shopping Experience In 2018.

Today's shoppers are smart and want the best bang for their buck. It's not surprising that that they consider checking out reviews as a huge part of the purchasing decision.

Source: Statista

54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Company

The star score is the first thing customers see. Still, users take note of other elements as well, like the amount, recency, length, and belief of reviews. Each of these alone influences more than a 3rd of USA consumers.

Source: Statista

Negative Reviews Can Increase Conversion By As Much As 85 Percent

It sounds insane, however negative reviews can be a positive driver for users to spend more time on your site. According to online review data, people spend more than five times as long on a website when they read negative reviews.

More than two-thirds of users trust reviews more when there are a mix of negatives and positives. If there aren't any negative ones, an overwhelming 95 percent suspect censorship or fabricated reviews.

Source: Reevoo

More Than Half Of Consumers Aged 25 To 34 Published Reviews

According to Statista, the younger generations are clearly the more vocal ones.

Source: Statista

72 Percent Of Customers Won't Take Action Before They Check Out Some Reviews

Irrespective of how alluring your marketing is, you still need client reviews. There is no skirting around it. Consumers are still willing to hear you out, but they rely on other individuals more.

Source: My Testimonial Engine

Reviews Published On Twitter Can Help Grow Revenues By 6.46 Percent

Online review statistics show that reviews shared on Twitter, do more to grow sales than those on any other social media platform.

Source: Yotpo

The Typical Review Length Has Actually Become 65% Much Shorter Since 2010

Lately reviews are shorter, simpler, and more straight to the point. The word count of a review in 2019 is comparable to that of a tweet.

Source: Review Trackers

86 Percent Of Customers Would Consider Writing A Review For A Business

Your customers are your most important resource, and it's not just because of the money they invest at your business. They will be prepared to share it if you give them an excellent experience.

Source: Brightlocal

30% Of Consumers Feel Favorable To A Business Which Answers Online Reviews

Staying connected with your customers develops trust. Even something easy like reacting to their remarks and reviews can make them feel valued.

As you may expect, clients who feel this way are happy to spend more cash with a company.

Source: Statuslabs

83% Of All Young Shoppers Were Asked To Give A Review Recently

Of those invited, 80% of consumers did post a review. Overall, companies have actually asked 66% of all consumers to submit a review on their business.

Source: Brightlocal

52% Of Consumers Trust A Product More If It Has Unfavorable Reviews Also

We already touched upon the negative and positive reviews and their impact on consumers. However, all products have their faults, it raises red flags that perhaps the reviews are fake if all of a products reviews are favorable. Consumers expect to see some unfavorable reviews.

Source: Capterra

A One Star Increase In Rating Can Lead To A 5% To 9% Boost In Business Profits

Businesses that treat consumers well typically prosper, review sites help make sure of that.

Source: Statuslabs

Reviews Are The 3rd Most Prominent Ranking Aspect For Google's Local 3 Pack

Review signals (amount, diversity, and so on) account for 15.44% of Google's algorithm for local ranking.

Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

83 Percent Of Customers Do Not Trust Advertising

The conventional channels to reach consumers aren't as influential as they used to be. Most users who no longer trust ads pick to focus on customers' recommendations online.

Source: Statuslabs

The Majority Of Local Companies Have Approximately 39 Google Reviews

People like to share their experience after they have gone to a vendor. Online review trends reveal individuals choose to comment if they had a positive experience, instead of a negative or mediocre one.

Source: Brightlocal

Software Application Reviews Impact Over 98% Of All Purchasers

18 percent of software application buyers consider reviews to be a necessary factor in the purchase process. Software application reviews have no effect whatsoever on only 2% of customers. Two thirds of them read more than six reviews to make up their mind and 14% of them read more than 20 reviews.

Source: Capterra