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Reviews Are The 3rd Most Prominent Ranking Element For Google's Local 3 Pack
Review signals (amount, variety, etc.) account for 15.44% of Google's algorithm for local ranking.
Only Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking elements go for the local 3 pack.
Source: Moz
A Lone Business Review Can Raise Its Conversions By 10 Percent
Online review statistics show user-generated content can do miracles in terms of conversions.
A single review can have a substantial effect on your business.
A hundred reviews can increase your conversion rates by as much as 37 percent. 2 hundred can offer an astonishing 44 percent boost.
Source: RevLocal
54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Organization
The star ranking is the first thing customers see. Still, users take notice of other aspects also, like the amount, recency, length, and belief of reviews. Each of these alone affects more than a third of USA consumers.
Source: Statista
91 Percent Of Millennials Trust In Online Reviews As Much As Friends And Family
Online review statistics position customers' reviews as the most credible source of suggestions. Online reviews typically bring the exact same weight as recommendations from loved ones.
Source: Brightlocal
Many Local Businesses Have Approximately 39 Google Reviews
Individuals like to share their experience after they have visited a supplier. Online review trends show individuals choose to comment if they had a positive experience, rather than a negative or mediocre one.
Source: Brightlocal
71% Of Millennials Browse Consumer Reviews Of Expert Services
More than half of all individuals in need of a professional service turn to online reviews.
According to online reviews statistics, 59% utilized online reviews to pick an attorney or a medical professional.
Younger people (age 18-35) are a lot more inclined to employ an expert based on online reviews. Only 19% of millennials will think about working with an attorney without any.
Source: Thomson Reuters
One-half Of All Of The Millennial's "Constantly" Read Online Reviews For Companies
More youthful individuals know the worth of being informed. User-generated content has an indisputable effect on customers.
If businesses stop to consider the power of client reviews over millennials, they will realize what they've been missing out on. Older individuals are different though, only 6% of individuals aged 55 or older check out reviews.
Source: Brightlocal
A One Star Increase In Ranking Can Lead To A 5% To 9% Boost In Business Revenue
Businesses that treat clients fairly usually succeed, review websites help make certain of that.
Source: Statuslabs
Almost All Customers, Who Use Online Reviews, Read Them Early In The Purchasing Process
Let's say you want to buy a new car and there are several models which fit your criteria. How do you choose the best one for you? Well, you read online reviews.
With the help of other customers, you manage to decide on a model that works for you. That's how favorable reviews transform customers into customers.
Source: Consumer Affairs
Software Reviews Influence Over 98 Percent Of All Purchasers
18 percent of software buyers consider reviews to be an important factor in the purchase procedure. Software reviews have no effect whatsoever on only 2 percent of customers. Two-thirds of them read more than six reviews to decide and 14 percent of them read more than 20 reviews.
Source: Capterra
73 Percent Of Customers Think Customer Reviews Are More Crucial Than Star And Number Rankings
Online review statistics make it clear individuals aren't pleased with ratings alone.
Customer reviews make the statistics appear more genuine which is what the would-be customers are trying to find. Nearly a 3rd of customers say written reviews are the only function that makes them believe the websites' reviews are beneficial and appropriate.
Source: Fan and Fuel
Consumers Reading Reviews On A Mobile Phone Are 127 Percent More Likely To Purchase Than Desktop Users
Mobile users prefer to get things done quicker. Therefore, purchasing choices are made rapidly.
Online reviews are certainly persuasive, yet online marketers haven't necessarily come to appreciate the power of them.
Source: Martech Zone
95% Of Unhappy Customers Will Return To A Company If A Company Takes Care Of Problems Rapidly And Effectively
Clients don't expect you to be perfect. They do expect you to deal with things when they go wrong. If there is nothing else a company can do to solve an issue, a simple coupon can say "We are sorry" in a more appealing way.
Source: SocialMediaToday
30% Of Customers Feel Positive About A Company Which Reacts To Online Reviews
Staying connected with your consumers establishes trust. Even something like reacting to their comments and reviews can make them feel valued.
As you may expect, customers who feel this way are going to spend more money with a company.
Source: Statuslabs
49% Of Consumers Consider The Number Of Online Reviews As A Vital Consideration Of Their Purchasing Decision
Customers value not only the quality or nature of the reviews, however they consider their number and recency too.
The share of consumers, who take notice of the variety of reviews is currently at 46%.
Source: Brightlocal