74% Of Regional Companies Have At A Minimum, One Google Review

A single review is far from enough to improve your website's SERP ranking.

Looking at online scores data, we learnt that a company requires to have approximately 40 reviews before buyers "Award" it with a star.

Source: Brightlocal

52% Of Consumers Rely On A Product More If It Has Unfavorable Reviews As Well

We already discussed the positive and negative reviews and their impact on customers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises red flags that maybe the reviews are fake. People anticipate to see some negative reviews.

Source: Capterra

30% Of Clients Feel Comfortable With A Company Which Answers Online Reviews

Staying connected with your customers develops trust. Even something easy like reacting to their reviews and remarks can make them feel appreciated.

As you might expect, clients who feel this way are ready to invest more money with a company.

Source: Statuslabs

77% Of Clients Don't Trust Reviews That Are Older Than 3 Months

Customers don't care how excellent your product or service was in the past. Since they are fresh and relevant, is part of why online reviews matter.

Customers understand businesses lose their touch all the time, which is why the majority of them find older reviews irrelevant.

It is for this reason that companies should to be continuously requesting reviews.

Source: Statuslabs

Reviews Are The 3rd Most Influential Ranking Element For Google's Local 3 Pack

Review signals (amount, variety, etc.) account for 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

USA Buyers View "Product Performance" To Be The Most Useful Info In Product Reviews

They focus on different elements of the shopping experience when people check out reviews. But according to online review statistics, 60% of them are most thinking about the product's performance.

Client satisfaction, product quality and quality with time are the next few factors to consider for more than 50% of American clients.

Source: Statista

Software Application Reviews Impact Over 98% Of All Buyers

18 percent of software application buyers consider reviews to be a necessary factor in the purchase process. Software reviews have no effect whatsoever on just 2% of consumers. Two thirds of them read more than 6 reviews to make up their mind and 14% of them read more than 20 reviews.

Source: Capterra

Many Best-selling Products Have An Average Score Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star ratings are suspicious. That's why it is abnormal to get perfect 5 star rankings.

According to consumer rating stats, conversion rates begin to reduce as scores rise above 4.7.

Source: Spiegel Research Center

Facebook Reviews Affect More Than 50% Of Consumers' Purchasing Decisions

Facebook is currently the most popular social network which can also influence our purchasing preferences.

According to social reviews data, Facebook affects the majority of users' purchase decisions.

Facebook reviews stats reveal that 4 out of five users are more likely to trust a local business if it has positive reviews.

Source: RevLocal

A One Star Boost In Score Can Lead To A 5% To 9% Boost In Business Revenue

Businesses that treat customers fairly generally prosper, review sites help ensure of that.

Source: Statuslabs

Just 44 Percent Of Local Companies Have Actually Accepted Their Google My Business Listing

That's 56% of your competitors that aren't benefiting from their listing.

While business listings on the significant review platforms are totally free, a surprisingly low number of businesses in fact utilize them.

Although we now know why client reviews are so powerful, most businesses obviously do not.

Source: LsaInsider

63.6 Percent Of Consumers Visit Google To Look For Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) last.

These online review stats show the basic appeal of a website can just presume when it concerns trust.

Source: Review Trackers

77% Of Clients Would Leave A Review If They Were Asked

More than a 35% would post a review to inform others about their consumer encounter and 24% would probably direct their review to the business itself.

Over a 26% would be willing to post a review to help other people with their choice making process.

Source: Podium

Almost All Consumers, Who Utilize Online Reviews, Read Them Very Early In The Purchasing Process

Let's say you want to purchase a brand-new vehicle and there are a number of models which fit your criteria. How do you pick the best one for you? Well, you read the reviews.

With the help of other people, you quickly pick one that works for you. That's how positive reviews convert consumers into clients.

Source: Consumer Affairs

When Purchasing Home Electronics, 88% Of Americans Declared That Product Reviews Were The Most Prominent Aspect

Data reveal that reviews were more effective than TV ads at 37%, social networks at 23% and display advertisements at 49%.

Source: Statista

54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Business

The star ranking is the first thing customers see. Still, users take note of other elements too, like the amount, recency, length, and sentiment of reviews. Each of these alone influences more than a third of USA customers.

Source: Statista