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54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Company
The star rating is the first thing customers see. Still, users take notice of other aspects as well, like the quantity, recency, length, and sentiment of reviews. Each of these alone influences more than a third of American consumers.
Source: Statista
70% Of Customers Choose To Find Out About A Business By Means Of Articles And Reviews, Instead Of Ads
Ads are all well and good, but it's worth trying a different approach also. Reviews are by far the best method to find the truth about a service or product.
Source: Statuslabs
Software Application Reviews Impact Over 98% Of All Buyers
18% of software purchasers consider reviews to be an important factor in the purchase process. Software reviews have no impact whatsoever on just 2 percent of customers. Two thirds of them read more than six reviews to decide and 14 percent of them read more than 20 reviews.
Source: Capterra
30% Of Clients Feel Favorable To A Company Which Answers Online Reviews
Communicating with your clients builds their trust. Even something as basic as reacting to their remarks and reviews can make them feel valued.
As you may expect, clients who feel this way are more willing to invest more cash with a company.
Source: Statuslabs
60 Percent Of Customers Refer To Blog And Social Media Network Reviews On Their Cell Phones Before Shopping
In-store shopping is affected significantly by blogs and reviews on social media. With men being two times as likely to be affected than women.
Reviews and ranking stats show individuals value the viewpoint of peers more than any other material.
Source: Collective Bias
49 Percent Of Consumers Consider The Quantity Of Online Reviews As An Essential Factor In Their Buying Decision
Customers value not just the quality or nature of the reviews, however they consider their number and recency too.
The share of consumers, who take note of the number of reviews is currently at 46%.
Source: Brightlocal
The Majority Of Shoppers Aged 25-34 Wrote Reviews
According to Statista, the more youthful generations are purportedly the more vocal ones.
Source: Statista
53% Of Consumers Anticipate Businesses To Answer Back Within A Week To Unfavorable Reviews
Online review statistics reveal that 63% of consumer reviews go on without a reply. That's too bad, due to the fact that those businesses are losing customers that way.
Source: Review Trackers
83% Of All Younger Consumers Were Invited To Post A Review Recently
Of those asked, 80% of customers did post a review. Overall, businesses have asked 66% of all consumers to leave a review on their business.
Source: Brightlocal
Half Of All Millennial's "Always" Read Online Reviews For Businesses
Younger people understand the value of being informed. User-generated material has an indisputable impact on customers.
They will understand what they've been missing out on if businesses stop to consider the power of client reviews over millennials. Older people are different though, just 6% of people aged 55 or older read reviews.
Source: Brightlocal
Online Reviews Affect 67.7% Of Consumer Buying Decisions
More than two-thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
Online Product Reviews About A Product Can Raise Its Conversion Rate By More Than 270%
User review stats show the purchase likelihood for a product with 5 reviews is 270% higher than the very same product without reviews.
Source: Spiegel Research Center